New Sphere of Influence

November 6-7, 2008 - YPulse Youth Marketing National Mashup East, Boston University Campus, Allison Mooney

September 18th- The Luxury Marketing Council, 8-9:30am, Allison Mooney

September 9th- Marine Corp Community Services Conference, 11-12:30pm, Allison Mooney

July 22 - Omnicom University Post Graduate program at Babson College, 1-5pm, Alan Rambam

July 14 - YPulse, 2008 National Mashup: Reaching Today’s Totally Wired Generation with Technology, “What’s Next in the Mobile Youth Space?” Hotel Nikko, San Francisco, 2:15pm, Allison Mooney.

June 24 - Omnicom University Post Graduate program at Babson College, 1-5pm, Alan Rambam

June 12 - Omnicom University Post Graduate program at Babson College, 8am-3pm, Alan Rambam

June 7 - Omnicom University Post Graduate program at Babson College, 1-5pm, Alan Rambam

June 3 - NY:MIEG Breakfast, "Shifting the Paradigm: Young Women with Cool Jobs Making a Difference in Digital Media and Beyond," SobelMedia World Headquarters, 7:30am-10am, Allison Mooney

May 19 - "Marketing to Youth" Conference, Full-day Workshop on "Making the Connection with Youth", Hong Kong, Alan Rambam and Allison Mooney

May 14 - "Marketing to Youth" Conference, Full-day Workshop on "Making the Connection with Youth", Singapore, Alan Rambam and Allison Mooney

May 9 - Social Networking Conference, "Asian Youth - On the Cutting Edge of Mobile Adoption," Tokyo, Jeremy Kressmann

May 7 - Guest lecture, “Reaching the Luxury Consumer,” Stern Business School at New York University, 6pm, Allison Mooney

May 5 - Mobile Monday Boston, "Mobile Marketing and Advertising", The Liberty Hotel, Boston, 7:30pm, Alan Rambam

January 29 - Greystripe and BuzzD, "Next-Gen Advertising Roundtable Dinner", CraftBar Restaurant, 6:30-9:30pm, Alan Rambam

November 14 - Fleishman Hillard Webinar, "Communications for the Next Generation," 11am, Alan Rambam; reserve your seat here

November 13 - Insurers Public Relations Council, "Reaching the Connected Class," Marriott Riverfront, Savannah, GA, 2pm, Allison Mooney

November 9 - Council of Public Relations Firms' Critical Issues Forum, "The Consumer's in Control: Now What?," Alan Rambam

October 24 - "Digital Media" Roundtable Interview, Fleishman-Hillard Beijing, 10-11:30am, Alan Rambam

October 16-18 - World Knowledge Forum in Korea, Alan Rambam; view the full roster of speakers here

September 28 - LaGrant Foundation, Career Development Workshop, “Opportunity to Specialize: Pursue Your Interests,” Kendra Bracken

September 27 - The Millenials Alan Rambam will host: "Paper or Plastic? How do Millenials get their news and entertainment and why?" at 2pm. Scandinavia House in New York City

August 24 - 18th Annual Spring Break & Youth Marketing Summit @ The Jersey Shore, Alan Rambam

July 11 - WidgetCon 2007 Conference, "Widget Marketing in the Media Mix: Organizing Agencies Around Emerging Platforms," Alan Rambam

May 30 ^th - NACE 2007 at the New York Marriott Marquis at Times Square, "Navigating New Media Channels," Alan Rambam and Kendra Bracken

April 4-May 24 - DAS Partnership XVI 2007, Alan Rambam. Speaking tour with Diversified Agency Services (DAS), a global enterprise of leading marketing services and specialty communications companies.

April 17 - JAZZ Close East, New York, Alan Rambam

April 24th - JAZZ Close West, San Francisco, Alan Rambam November 1st-3rd - 10th Annual CEO Forum in Beijing, "Tapping the Power of Asian Youth: Exploiting New Media Opportunities," Alan Rambam: video.

New Sphere of Influence

January 22nd, 2007 by rambam

In mid-2003 Toyota launched Scion, a new sub-brand for the next generation of new car buyers. Toyota initially launched Scion exclusively in California and then rolled it out nationwide over the course of the following year. In a departure from traditional new car launches, initial marketing for Scion was targeted toward influential underground or “first to market” audiences, and Toyota encouraged graffiti artists, members of the auto customization or tuner community, up and coming DJ’s and others to customize their cars and play an active role in the marketing of the vehicles. Advertising for Scion was limited to Web sites, niche magazines and other influential media read more

Tags: Marketing & Branding · Sphere of Influence

Permalink No Comments Email Add To del.icio.us

0 responses so far ↓

There are no comments yet...Kick things off by filling out the form below.

Leave a Comment

Welcome to NGT, home of the latest news, trends, and insights on all things youth and mobile.

We are now part of Omnicom and Fleishman-Hillard’s new global wireless communications agency. Read more about us here.

Why mobile?

Glad you asked. NGT is all about what’s next, and we think the future is wireless. In countries all over the world, youth are rapidly leapfrogging to the phone as their “first screen” for news, entertainment, information, and communication. Our goal is not just to keep up, but to stay ahead—miles ahead.

With a dedicated focus on the Asia-Pacific region through Fleishman-Hillard’s award-winning network of offices (twelve in eight countries to be exact), we have a window into the future of mobile marketing, advertising, social media and wireless purchasing platforms. The research, news and insights on this site inform all of our work.

Send us an email

Scan or click this QR Code for our mobile version!