Asian youth are on the vanguard of the Global Youth Tribe—they are directing the world’s digital future. Through Internet and mobile, they are forming completely new communities and relationships without the constraint of geography.
There are currently 1.24 billion Asian youth representing a fifth of the earth’s population. Through Internet and mobile, they are forming completely new communities and relationships without the constraint of geography. In fact, 50% of South Korean teens have met someone offline that they met online. Of all the young people the world over, these are the ones directing our digital future.
As Chinese youth look to their peers for style cues, they are looking to a neighboring country—South Korea—for macro trends. South Korean popular culture, or “Hallyu” (han-liu) acts as a “filter” for Western exports like Hip-Hop music and messages about rebelliousness and freedom, making them more palatable to Chinese youth.
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Global Youth Tribe
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1 » Engaging China’s “Me Generation” » Next Great Thing // Aug 22, 2007 at 11:50 am
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