The popularity of avatars–increasingly popular thanks to sites such as Second Life–has brought these virtual characters to the handset. Just as we helped Cingular create MySpace Mobile, a Java app that allows users of the social network to use it on the go, Comverse Technology now has software allowing Second Lifers to view and control their avatar from a mobile device.
The first widespread use of mobile avatar communities began in Asia, with older communities such as Atomic
The technology has caught on with TV networks as well. CBS Interactive and Artificial Life, Inc. (based in Hong Kong) recently debuted a mobile avatar-based game for the CW show “America’s Next Top Model.” In partnership with Cyworld, the South Korean SNS, NBC plans a similar game based on the daytime drama “Passions.” TV-inspired cellphone games reflect the growing use of avatars to engage customers and audiences.
With members of these communities climbing into the millions and as technology continues to improve, avatars will shift into the mainstream and become increasingly mobile-driven. “Comverse Brings Second Life to Mobile Users” | MarketingVOX
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