Mobile phones and widgets seem made for one another. They are both small, portable, and customizable. While the
mobile phone requires fast content delivery, the widget can provide it in a concise and targeted way.
Mobile widgets are based on Java applications that you can download to your phone. The handset effectively becomes a widget desktop. Providers Mobidgets, Widsets, Plusmo, and Bluepulse offer content such as RSS readers, weather reports, soduko, Gmail, Flickr, Bloggr, eBay… even a blood alcohol tester.
One of the big draws of the iPhone is its array of dashboard-like widgets. The phone’s interface, almost like a monitor, also make widgets much more easy to use.
Mobile advertising will also benefit from the widget. Recent studies have stated that nearly 70% of mobile users shun advertising on their phones, but the mobile widget space could be a way for us to get in front of mobile users by giving them a branded service they find real value in.
1 response so far ↓
1 thomas // Jul 11, 2007 at 2:10 am
Hello Alan, thanks for the mention of Mobease. Please note that Mobease has been acquired by Webwag, so you can find the webwag mobile widget offering at http://webwag.com or directly at http://webwag.com/mobile
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