The Mullet Strategy [BuzzFeed]
UGC-heavy sites are all using the “mullet strategy”: Professionals take care of the design and content of the homepage, while users to do whatever they want on the secondary pages. It’s business in front, party in the back.
In Asia, MySpace Clones Stalk Cyberspace [BusinessWeek]
Homegrown SNS like Mixi and Cyworld are taking the MySpace model and honing it for local Asian markets. It’s turning into big business as Mixi’s IPO has investors clamoring.
With Tools on Web, Amateurs Reshape Mapmaking [NYT]
Everybody’s a cartographer these days. Tools like GoogleEarth are successfully crowdsourcing to make the most detailed maps ever.
Future Bright for Ad-Supported Casual Gaming [MediaBuyerPlanner]
Casual gamers are cool about having ads in their games, as long as they get free play out of it. 83% of them said that they’d be willing to watch a 30 second ad for free game time.
Another Point for Fingerless Gloves [PSFK]
New vein-identifying technology is being tested in Japan as a replacement for credit cards. Scan your finger instead of your card because finger veins are like finger prints: unique. James Bond will still find a way around it though.
Tomorrow’s Toy Story [PSFK]
Another toy maker is releasing a USB enabled doll similar to Barbie’s. Plug the doll in and gain access to a virtual world.
New Group Lobbies Against Internet Fraud [Forbes]
A coalition of the biggest tech companies are lobbying for Congress to pass stricter laws against “cyber-squatting,” or the act of snatching up domain names similar to popular sites’ names for malicious purposes.
Online Videos Go Viral as Study Shows 57% Share their Favorites [Marketing Pilgrim]
Pew has released a new study on online video usage. 57% of internet users watch online video, and 57% of those viewers will share with friends their finds. People 18-29 are most likely to share, and most likely to prefer non-professional content. [Pew Report]
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