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Thursday’s NGT News Roundup

August 9th, 2007 by NGT

Halo 3 Pre-Orders Surge Past 1 Million; Big Marketing Campaign Planned [GameDaily Biz]
With 1 million pre-orders, Halo 3’s launch was set to break records. By adding partnerships with Burger King, 7-Eleven, Mountain Dew, Comcast and Pontiac, it is looking more and more like the premiere of Harry Potter 7.

MySpace is Safe After All [Mashable]
The National School Boards Association came out with a study stating that MySpace and Bebo are much safer than parents believe. Only 7% of MySpacers have been victimized by cyberbullying, only 3% have been communicated with by unwelcome strangers, and less than 1% have tried to meet in person.

Google News Offers Rebuttal Time [WSJ]
Google announced an experimental new program for Google News that has sparked a lot of conversation in the blogosphere. Google will allow “limited comments” on news posts by people or organizations that are directly involved in the story, making the news less one-sided.
Related: Google News Announces Limited Comments. Everyone Needs To Calm Down. [TechCrunch]
Google Wants People In The News To Clarify News Reports [TechDirt]

Video Games Driving E-Commerce [MediaPost]
Total e-commerce is up 19% from last year, with the top-gaining category being video games, which increased by 159% in the same time.

McNuggets Are Good, but Branded McNuggets Are Even Better [AdAge]
A new study stirred up the marketing-to-kids debate by showing that when children aged 3-5 were presented with two identical meals, one with a McDonald’s wrapper and one without, they “overwhelmingly” rated the branded meal as better tasting. 30% of the kids used eat at McDonald’s more than once a week.

How to Market to Asia’s Masses [AdAge]
Companies traditionally tailor marketing for Asia to affluent minority, thinking that they have the most money and are most westernized. But in the past few decades, a huge middle class has emerged that will change how multinational companies do business.

Online Video Quality Impacts Audience Retention, Revenue Opportunities [MarketingVox]
80% of users that watch TV online accept ad-supported video if it is free. But if the viewing experience is poor, 60% of users won’t return for more videos from the site.

StarDoll Lets Real-World And Virtual Designers Sell Wares [MediaPost]
Virtual dress-up site StarDoll launched a virtual mall where real world merchants can create virtual designs and sell them.

British shun Facebook ads for now [iMedia Connection]
After Facebook placed their ads next to promotions for a right-wing political party, 6 major British firms pulled their ads from Facebook. This week the British government has followed suit, restricting its agency from placing ads on UGC based sites.

Beyond Brickbreaker [WSJ]
Game developers are starting to notice a niche group that has been overlooked in the past: the suits. Professionals with smart phones are downloading games like crazy and are changing assumptions about their market. Related: Game Developers Notice Smartphone Market [MocoNews]

Splog [Ypulse]
National Lampoon is trying to attract a young male audience with a sports humor blog called Splog.

Tags: NGT News Round-up

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