There’s a movement afoot to go Back to the Future II. We just told you about Hoverboards. Now we hear that Kanye West has joined up with McFly 2015, a grassroots project that wants to make the futuristic kicks Marty wore in the 1989 flick available to consumers. They are collecting signatures in the […]
McFly 2015: Kanye West Adds Clout
August 14th, 2007 by Allison
Tags: Marketing & Branding · Sphere of Influence · Youth Trends
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Tuesday’s NGT News Roundup
August 14th, 2007 by NGT
Home of the bean and the blog [Boston Globe]
A new website called Outsidein that tracks blogging trends has declared Boston the “bloggiest city” in America, with more posts per capita than any other city.
Taubman Centers Lets Back-To-School Shoppers Create a Life-Like Virtual Version of Themselves [CNNMoney]
10 malls owned by Taubman Centers will partner with Oddcast […]
Tags: NGT News Round-up
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Hello!? McFly!?
August 14th, 2007 by Marc
For those of us that are frustrated that it’s 2007 and still no Jetsons cars, we have a new hope: the Hoverboard. That’s right, the circa 2015 Mattel Hoverboard from Back to the Future II. There are already a couple of models out there that use a cushion of air to float, and scientists have […]
Tags: Fashion & Retail · Sphere of Influence
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In-Game Ads: Growing, Growing…
August 14th, 2007 by Allison
“Advertisements in video games are becoming as common as billboards on California highways,” writes the LA Times. Today, companies are handing over millions of dollars to get their brands in front of the 140 million people who play video games in the U.S.
For example, golfers swing Nike clubs in EA’s “Tiger Woods PGA Golf Tour” […]
Tags: Gaming · Marketing & Branding
