Alternate Reality Games (ARGs) are a form of interactive fiction that uses a variety of media platforms to deliver stories, clues and puzzles. In marketing, their goal is to enhance and create buzz for a product. To get an idea of the concept, think Blair Witch Project, The Game with Michael Douglas, LonelyGirl15, even [...]
NGT BOOT CAMP: ARG’s
September 19th, 2007 by Allison
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NGT NEWS: “Leave Britney Alone”, Mobile TV, Halo, Google on Madison Ave., & More
September 19th, 2007 by NGT
Crazed Britney Supporter Gets TV Deal [c|net News]
8-million hits later, the “Leave Britney Alone” YouTuber signs a deal for his own TV show.
Murdoch on Free WSJ: “Looks Like the Way We Are Going” [WSJ]
Following in the New York Times’ footsteps, the Wall Street Journal is considering eliminating its $99 online subscription fee in favor [...]
Tags: The Week in Mobile
