2007 September 19

July 22 - Omnicom University Post Graduate program at Babson College, 1-5pm, Alan Rambam

July 14 - YPulse, 2008 National Mashup: Reaching Today’s Totally Wired Generation with Technology, “What’s Next in the Mobile Youth Space?” Hotel Nikko, San Francisco, 2:15pm, Allison Mooney.

June 24 - Omnicom University Post Graduate program at Babson College, 1-5pm, Alan Rambam

June 12 - Omnicom University Post Graduate program at Babson College, 8am-3pm, Alan Rambam

June 7 - Omnicom University Post Graduate program at Babson College, 1-5pm, Alan Rambam

June 3 - NY:MIEG Breakfast, "Shifting the Paradigm: Young Women with Cool Jobs Making a Difference in Digital Media and Beyond," SobelMedia World Headquarters, 7:30am-10am, Allison Mooney

May 19 - "Marketing to Youth" Conference, Full-day Workshop on "Making the Connection with Youth", Hong Kong, Alan Rambam and Allison Mooney

May 14 - "Marketing to Youth" Conference, Full-day Workshop on "Making the Connection with Youth", Singapore, Alan Rambam and Allison Mooney

May 9 - Social Networking Conference, "Asian Youth - On the Cutting Edge of Mobile Adoption," Tokyo, Jeremy Kressmann

May 7 - Guest lecture, “Reaching the Luxury Consumer,” Stern Business School at New York University, 6pm, Allison Mooney

May 5 - Mobile Monday Boston, "Mobile Marketing and Advertising", The Liberty Hotel, Boston, 7:30pm, Alan Rambam

January 29 - Greystripe and BuzzD, "Next-Gen Advertising Roundtable Dinner", CraftBar Restaurant, 6:30-9:30pm, Alan Rambam

November 14 - Fleishman Hillard Webinar, "Communications for the Next Generation," 11am, Alan Rambam; reserve your seat here

November 13 - Insurers Public Relations Council, "Reaching the Connected Class," Marriott Riverfront, Savannah, GA, 2pm, Allison Mooney

November 9 - Council of Public Relations Firms' Critical Issues Forum, "The Consumer's in Control: Now What?," Alan Rambam

October 24 - "Digital Media" Roundtable Interview, Fleishman-Hillard Beijing, 10-11:30am, Alan Rambam

October 16-18 - World Knowledge Forum in Korea, Alan Rambam; view the full roster of speakers here

September 28 - LaGrant Foundation, Career Development Workshop, “Opportunity to Specialize: Pursue Your Interests,” Kendra Bracken

September 27 - The Millenials Alan Rambam will host: "Paper or Plastic? How do Millenials get their news and entertainment and why?" at 2pm. Scandinavia House in New York City

August 24 - 18th Annual Spring Break & Youth Marketing Summit @ The Jersey Shore, Alan Rambam

July 11 - WidgetCon 2007 Conference, "Widget Marketing in the Media Mix: Organizing Agencies Around Emerging Platforms," Alan Rambam

May 30 ^th - NACE 2007 at the New York Marriott Marquis at Times Square, "Navigating New Media Channels," Alan Rambam and Kendra Bracken

April 4-May 24 - DAS Partnership XVI 2007, Alan Rambam. Speaking tour with Diversified Agency Services (DAS), a global enterprise of leading marketing services and specialty communications companies.

April 17 - JAZZ Close East, New York, Alan Rambam

April 24th - JAZZ Close West, San Francisco, Alan Rambam November 1st-3rd - 10th Annual CEO Forum in Beijing, "Tapping the Power of Asian Youth: Exploiting New Media Opportunities," Alan Rambam: video.

NGT BOOT CAMP: ARG’s

September 19th, 2007 by Allison

Alternate Reality Games (ARGs) are a form of interactive fiction that uses a variety of media platforms to deliver stories, clues and puzzles. In marketing, their goal is to enhance and create buzz for a product. To get an idea of the concept, think Blair Witch Project, The Game with Michael Douglas, LonelyGirl15, even […]

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Tags: Gaming · Gosu Corner · NGT Boot Camp

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NGT NEWS: “Leave Britney Alone”, Mobile TV, Halo, Google on Madison Ave., & More

September 19th, 2007 by NGT

Crazed Britney Supporter Gets TV Deal [c|net News]
8-million hits later, the “Leave Britney Alone” YouTuber signs a deal for his own TV show.
Murdoch on Free WSJ: “Looks Like the Way We Are Going” [WSJ]
Following in the New York Times’ footsteps, the Wall Street Journal is considering eliminating its $99 online subscription fee in favor […]

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Tags: NGT News Round-up

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Welcome to NGT, home of the latest news, trends, and insights on all things youth and mobile.

We are now part of Omnicom and Fleishman-Hillard’s new global wireless communications agency. Read more about us here.

Why mobile?

Glad you asked. NGT is all about what’s next, and we think the future is wireless. In countries all over the world, youth are rapidly leapfrogging to the phone as their “first screen” for news, entertainment, information, and communication. Our goal is not just to keep up, but to stay ahead—miles ahead.

With a dedicated focus on the Asia-Pacific region through Fleishman-Hillard’s award-winning network of offices (twelve in eight countries to be exact), we have a window into the future of mobile marketing, advertising, social media and wireless purchasing platforms. The research, news and insights on this site inform all of our work.

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