Microsoft Is Said to Consider a Stake in Facebook [New York Times]
Insiders report that Microsoft is considering an investment of $300 million to $500 million for a 5 percent stake in Facebook. Google and a number of other funds are also considering investment, driving the start-up’s valuation to an estimated $10 billion.
Ypulse Mobile Round-Up [Ypulse]
Blogger Anastasia Goodstein mentions the beta version of AT&T’s Buzz website, which condenses daily blog posts into audio “buzzcasts” delivered by avatars.
Baby Boomers Increasingly Embrace Mobile Technology [MarketingVOX]
According to a recent study, Boomers are catching up to Gen Y and Millenials in terms of texting and mobile internet access.
Gamers, on Your Marks: Halo 3 Arrives [New York Times]
With over 1 million pre-orders, Halo 3 is expected to break first-day sales records. “Halo just has its tendrils into the imagination of a whole generation. Frankly, I don’t know if Microsoft would even be in the game business today if it weren’t for Halo,” says Andy McNamara, editor in chief of Game Informer.
Related: Video: Halo 3 Lifts Off at Midnight [Wall Street Journal]
Halo 3 leaked online [Gamesindustry.biz]
Google testing “My World” for launch later this year [Ars Technica]
Google is rumored to be developing a 3D virtual world in collaboration with Arizona State University.
Attendi Adds Chat To Social Search [MediaPost]
Attendi—launching today—will marry social networking, chat, and search capabilities to make conversations searchable by topic.
Related: Social Search [NGT]
Amazon launches DRM-free “Amazon MP3″ music downloads [Engadget]
Amazon MP3 launches today and includes over 2 million downloadable DRM-free songs, which means that the files can be played on any music hardware device. Most songs are priced between 89 and 99 cents, while albums run between $5.99 and $9.99.
New Nielsen Web site eyes young consumers [PR Week]
Nielsen aims to strengthen brand recognition in the 18-34-year-old demographic with a marketing research tool masquerading as a social network.
Related: Hey! Nielsen Starts A Social Network [PSFK]
Armani Links With Samsung For Electronics Line [Wall Street Journal]
Armani extends its luxury branding to
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