Ring! Ring! Ring! In Japan, Novelists Find a New Medium [Wall Street Journal]
Japan’s young writers, who grew up with texting, are turning out bestsellers directly on their cell phones. Mobile novels have garnered a significant following: the popular romance “Love Sky” sold more than 1.3 million copies and is being made into a feature film.
DKNY, [...]
Mobile Bestsellers, DKNY in a Virtual Mall, Developing Your Own Facebook Apps & More
September 27th, 2007 by NGT
Tags: The Week in Mobile
Marc Ecko’s Viral Home Run
September 27th, 2007 by NGT
Marc Ecko, urban apparel designer and marketing marvel, has spread his brand to an even wider audience thanks to his latest ploy: www.vote756.com. He purchased Barry Bonds’ record-breaking 756th home-run ball in an auction for $752,467, then set up the website asking America to determine the fate of the ball:
A) send it to the Hall [...]
Tags: Culture & Entertainment · Marketing & Advertising · Sports · TV & Video

