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Youth. Mobile. Trends.

 

Mobile Bestsellers, DKNY in a Virtual Mall, Developing Your Own Facebook Apps & More

by NGT

Ring! Ring! Ring! In Japan, Novelists Find a New Medium [Wall Street Journal]
Japan’s young writers, who grew up with texting, are turning out bestsellers directly on their cell phones. Mobile novels have garnered a significant following: the popular romance “Love Sky” sold more than 1.3 million copies and is being made into a feature film.
DKNY, [...]

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Tags: The Week in Mobile

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Marc Ecko’s Viral Home Run

by NGT

Marc Ecko, urban apparel designer and marketing marvel, has spread his brand to an even wider audience thanks to his latest ploy: www.vote756.com. He purchased Barry Bonds’ record-breaking 756th home-run ball in an auction for $752,467, then set up the website asking America to determine the fate of the ball:
A) send it to the Hall [...]

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Tags: Culture & Entertainment · Marketing & Advertising · Sports · TV & Video

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