2007 October 03

November 13-15, 2008- Forum on Youth and Global Brands- Communicating with the Next Generation, Beijing, China, Alan Rambam

November 6-7, 2008- YPulse Youth Marketing National Mashup East, Boston University Campus, Allison Mooney

October 26-28, 2008 - The annual "Wireless Influencers 2008" Conference, The Ritz-Carlton, Laguna Niguel, Dana Point, CA, Alan Rambam

September 18, 2008- The Luxury Marketing Council, 8-9:30am, Allison Mooney

September 9, 2008- Marine Corp Community Services Conference, 11-12:30pm, Allison Mooney

July 22, 2008 - Omnicom University Post Graduate program at Babson College, 1-5pm, Alan Rambam

July 14, 2008 - YPulse 2008 National Mashup: Reaching Today's Totally Wired Generation with Technology, "What's Next in the Mobile Youth Space?" Hotel Nikko, San Francisco, 2:15pm, Allison Mooney

June 24, 2008 - Omnicom University Post Graduate program at Babson College, 1-5pm, Alan Rambam

June 12, 2008 - Omnicom University Post Graduate program at Babson College, 8am-3pm, Alan Rambam

June 7, 2008 - Omnicom University Post Graduate program at Babson College, 1-5pm, Alan Rambam

June 3, 2008 - NY:MIEG Breakfast, "Shifting the Paradigm: Young Women with Cool Jobs Making a Difference in Digital Media and Beyond," SobelMedia World Headquarters, 7:30am-10am, Allison Mooney

May 19, 2008 - "Marketing to Youth" Conference, Full-day Workshop on "Making the Connection with Youth", Hong Kong, Alan Rambam and Allison Mooney

May 14, 2008 - "Marketing to Youth" Conference, Full-day Workshop on "Making the Connection with Youth", Singapore, Alan Rambam and Allison Mooney

May 9, 2008 - Social Networking Conference, "Asian Youth - On the Cutting Edge of Mobile Adoption," Tokyo, Jeremy Kressmann

May 7, 2008 - Guest lecture, “Reaching the Luxury Consumer,” Stern Business School at New York University, 6pm, Allison Mooney

May 5, 2008- Mobile Monday Boston, "Mobile Marketing and Advertising", The Liberty Hotel, Boston, 7:30pm, Alan Rambam

January 29, 2008 - Greystripe and BuzzD, "Next-Gen Advertising Roundtable Dinner", CraftBar Restaurant, 6:30-9:30pm, Alan Rambam

November 14, 2007 - Fleishman Hillard Webinar, "Communications for the Next Generation," 11am, Alan Rambam; reserve your seat here

November 13, 2007 - Insurers Public Relations Council," Reaching the Connected Class," Marriott Riverfront, Savannah, GA, 2:00pm, Allison Mooney

November 9, 2007 - Council of Public Relations Firms' Critical Issues Forum, "The Consumer's in Control: Now What?," Alan Rambam

October 24, 2007 - "Digital Media" Roundtable Interview, Fleishman-Hillard Beijing, 10-11:30am, Alan Rambam

October 16-18, 2007 - World Knowledge Forum in Korea, Alan Rambam; find the full roster of speakers here

September 28, 2007 - LaGrant Foundation, Career Development Workshop, “Opportunity to Specialize: Pursue Your Interests,” Kendra Bracken

September 27, 2007- The Millenials at the Scandinavia House in New York City Alan Rambam will host "Paper or Plastic? How do Millenials get their news and entertainment and why?" at 2pm

August 24, 2007- 18th Annual Spring Break & Youth Marketing Summit @ The Jersey Shore, Alan Rambam

July 11, 2007 - WidgetCon 2007 Conference, "Widget Marketing in the Media Mix: Organizing Agencies Around Emerging Platforms," Alan Rambam

NGT NEWS: Oldies Loving Video, Blogs Looking Hot, Celebs Dressing Ducks, & More

October 3rd, 2007 by NGT

Online Video Most Popular with 35+ Age Group, Survey Finds [MediaPost]
A survey by Advertising.com finds that 62% of respondents are viewing online video, with the majority comprised of those aged 35 and older. Only 31% of those respondents aged 18-34 watch streaming video, compared with 69 percent of consumers aged 35 and older. Older consumers [...]

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Tags: The Week in Mobile

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Monetizing Mobile Video: The Use Case

October 3rd, 2007 by Allison

At OMMA last week, a discussion at the Mobilizing the Video Ad Model panel centered around monetizing TV on mobile phones. But the first question we must ask is: Does anyone even use it?
It’s true, you hardly ever see anyone watching video on cell phones. Right now, only 4 in 20 handsets can even support [...]

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Tags: Emerging Technology · Mobile

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