We are a wireless communications agency positioned as a global hub within Omnicom and Fleishman-Hillard for mobile communications, trends, and research. We aim to help brands deliver relevant, compelling, made-for-mobile advertising to consumers when and where they want it.
A Unique Approach
At FH Youth and Mobile and our insights arm, Next Great Thing, we recognize the true power of wireless. That little phone is a direct portal into the lives of next generation consumers 24/7. As global mobile usage outpaces both TV and Web consumption in many countries, it stands to be the most pervasive communications platform in history. The unique capabilities of wireless can bring marketing to a new level, allowing us to forecast events, engage customers, and predict purchases.
But let’s face it: the current mobile advertising model leaves much to be desired, often consisting of repurposed content and afterthought trials. Through our work with cutting-edge media and advertising agencies, marketing services groups, mobile technology companies and top-tier brands, we help create advertising-branded content, assets, ad units and experiences-made exclusively for the mobile phone. A wireless agency model that starts with the content first, rather than as an add-on to an existing program, does not exist today-until now. We are creating a new integrated way for consumers to interact with brands in a mobile environment and stimulate purchase intent. Our unique approach, complemented with behavioral and predictive measurement tools for mobile, delivers unique, effective, and highly customized mobile campaigns for our clients. When this is woven into the early planning efforts of a brand’s communications strategy, magic happens.
Years of Experience
Led by Alan Rambam, widely recognized as a leading youth culture and mobile marketing visionary, FH Youth & Mobile extends Fleishman-Hillard’s long history of innovation. We are the only major agency that has been in this space from the beginning, coordinating over 500 wireless campaigns since 2003 with a global client base that includes Huawei, LG Telecom, Samsung, SK, AT&T, Motorola, and Nokia.
Worldwide Reach
Thanks to Fleishman-Hillard’s extensive network of international offices-80 in 25 countries-we are able to extend our services all over the globe, in every language. This ensures that your message reaches the right person at the right time, anywhere in the world. Our access to the leading brands, talent and technologies under the Omnicom umbrella make us one of the largest mobile communications agencies in the world.
About Omnicom Group Inc.
Omnicom Group Inc. is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. For further information on Omnicom and its brands, please visit www.omnicomgroup.com.
About Fleishman-Hillard
Fleishman-Hillard Inc., an Omnicom Group company, is one of the world’s leading public relations firms. FH has built its reputation by using strategic communications to deliver what its clients value most: meaningful, positive, and measurable impact on the performance of their organizations. The firm is widely recognized for excellent client service and a strong company culture founded on teamwork, integrity, and personal commitment. Based in St. Louis, the firm operates throughout North America, Europe, Asia, Latin America, Australia, and South Africa through its 80 owned offices. Fleishman-Hillard is a part of Omnicom Group Inc. For more information, visit the Fleishman-Hillard Web site at http://www.fleishman.com.
Download our fact sheets:
Disclaimer:
This blog is written by employees of Fleishman-Hillard International Communications (www.fleishman.com). The bloggers include the co-chairs of NGT. The views expressed on this blog are solely representative of the individual posters only and should not be construed or assumed to represent the official or unofficial views of any one company, group or organization. Each poster is responsible for his or her own content and is the sole author of that content.
