NGT’s Trend Reports provide deep market insights into the rapidly changing world of youth communications. Released three times a year, these brief overviews cover a broad range of topics, including technology, wireless, entertainment, fashion, marketing, attitudes and gaming. They present the latest emerging trends in these categories, provide analysis and help inform decisions about direction, investments, and strategy across all audiences.
Click here to download Spring 2008 issue
Topics Explored:
- Open Source Thinking
- Experience
- Participation
- Innovation
- Customer managed Relationship (CMR)
- Tweens Online
- Social networking for Tweens
- Reflex Action
- Today’s youth as first true early adopters
- Youth Individualism
- Evolution of Language
- RSS and the Growth of ‘Newsmasters’
- New Music Model = Community
- In-Game Ads Growing
- Impression Measurement
- Engagement: The Real Future of Marketing
Past issues….
Topics explored:
- Crowd-Sourcing
- Social Search
- Citizen Journalism
- Networked Individualism
- Rise of Cumulative Advantage
- Buzz is Gone
- The New Business to Consumer Model
- Microblogging
- Invisible Audiences
- Social Network as Operating System
- Mobile Avatar Communities
- Moving “Off-Deck”
- Mobile Widgets
- Gaming Theaters
- Video Game Music
- Online TV
- New Digital Music Landscape
- Open Access API
- Legal P-2-P Sharing
- Web 3.0
Topics explored:
The NGT 15
- The Global Youth Tribe
- Lifecasting
- Lifegration
- Active Mobilization
- Engagement
- Brand Enablement
- Behavioral Targeting
- End of the Homepage
- RSS (Real Simple Syndication)
- Asian Youth
- Knowledge Masters
- Networked Individualism
- Location-Based Services
- UGC Monetization
- Avatars and Virtual Worlds
- Google and 3D
- Virtual Youth
- Personal Avatars
- Virtual World Marketing
