The popularity of avatars–increasingly popular thanks to sites such as Second Life–has brought these virtual characters to the handset. Just as we helped Cingular create MySpace Mobile, a Java app that allows users of the social network to use it on the go, Comverse Technology now has software allowing Second Lifers to view and control […]
Entries from March 2007
Mobile Avatar Communities
March 28th, 2007 by Allison
Tags: Asia · Virtual Worlds & Avatars · Wireless World · Youth Trends
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Asian Youth
March 13th, 2007 by Allison
Asian youth are on the vanguard of the Global Youth Tribe—they are directing the world’s digital future. Through Internet and mobile, they are forming completely new communities and relationships without the constraint of geography.
There are currently 1.24 billion Asian youth representing a fifth of the earth’s population. Through Internet and mobile, they are forming completely […]
Tags: Asia · Youth Trends
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Engagement
March 3rd, 2007 by rambam
Multitasking was once the buzzword for teen media consumption, but in 2007 it will be all about engagement. This generation has grown up in a digital world and thanks to years of multitasking they can process multiple streams of information simultaneously.
Now marketers need to engage teens on a much deeper level and truly integrate into […]
Tags: Marketing & Branding · Social Networking · Virtual Worlds & Avatars
