November 13-15, 2008- Forum on Youth and Global Brands- Communicating with the Next Generation, Beijing, China, Alan Rambam
November 6-7, 2008- YPulse Youth Marketing National Mashup East, Boston University Campus, Allison Mooney
October 26-28, 2008 - The annual "Wireless Influencers 2008" Conference, The Ritz-Carlton, Laguna Niguel, Dana Point, CA, Alan Rambam
September 18, 2008- The Luxury Marketing Council, 8-9:30am, Allison Mooney
September 9, 2008- Marine Corp Community Services Conference, 11-12:30pm, Allison Mooney
July 22, 2008 - Omnicom University Post Graduate program at Babson College, 1-5pm, Alan Rambam
July 14, 2008 - YPulse 2008 National Mashup: Reaching Today's Totally Wired Generation with Technology, "What's Next in the Mobile Youth Space?" Hotel Nikko, San Francisco, 2:15pm, Allison Mooney
June 24, 2008 - Omnicom University Post Graduate program at Babson College, 1-5pm, Alan Rambam
June 12, 2008 - Omnicom University Post Graduate program at Babson College, 8am-3pm, Alan Rambam
June 7, 2008 - Omnicom University Post Graduate program at Babson College, 1-5pm, Alan Rambam
June 3, 2008 - NY:MIEG Breakfast, "Shifting the Paradigm: Young Women with Cool Jobs Making a Difference in Digital Media and Beyond," SobelMedia World Headquarters, 7:30am-10am, Allison Mooney
May 19, 2008 - "Marketing to Youth" Conference, Full-day Workshop on "Making the Connection with Youth", Hong Kong, Alan Rambam and Allison Mooney
May 14, 2008 - "Marketing to Youth" Conference, Full-day Workshop on "Making the Connection with Youth", Singapore, Alan Rambam and Allison Mooney
May 9, 2008 - Social Networking Conference, "Asian Youth - On the Cutting Edge of Mobile Adoption," Tokyo, Jeremy Kressmann
May 7, 2008 - Guest lecture, “Reaching the Luxury Consumer,” Stern Business School at New York University, 6pm, Allison Mooney
May 5, 2008- Mobile Monday Boston, "Mobile Marketing and Advertising", The Liberty Hotel, Boston, 7:30pm, Alan Rambam
January 29, 2008 - Greystripe and BuzzD, "Next-Gen Advertising Roundtable Dinner", CraftBar Restaurant, 6:30-9:30pm, Alan Rambam
November 14, 2007 - Fleishman Hillard Webinar, "Communications for the Next Generation," 11am, Alan Rambam; reserve your seat here
November 13, 2007 - Insurers Public Relations Council," Reaching the Connected Class," Marriott Riverfront, Savannah, GA, 2:00pm, Allison Mooney
November 9, 2007 - Council of Public Relations Firms' Critical Issues Forum, "The Consumer's in Control: Now What?," Alan Rambam
October 24, 2007 - "Digital Media" Roundtable Interview, Fleishman-Hillard Beijing, 10-11:30am, Alan Rambam
October 16-18, 2007 - World Knowledge Forum in Korea, Alan Rambam; find the full roster of speakers here
September 28, 2007 - LaGrant Foundation, Career Development Workshop, “Opportunity to Specialize: Pursue Your Interests,” Kendra Bracken
September 27, 2007- The Millenials at the Scandinavia House in New York City Alan Rambam will host "Paper or Plastic? How do Millenials get their news and entertainment and why?" at 2pm
August 24, 2007- 18th Annual Spring Break & Youth Marketing Summit @ The Jersey Shore, Alan Rambam
July 11, 2007 - WidgetCon 2007 Conference, "Widget Marketing in the Media Mix: Organizing Agencies Around Emerging Platforms," Alan Rambam
2007 is going to be the year for Behavioral Targeting (BT).
how we use and source information for this new media targeting model. This will become even more apparent when MySpace finally goes through its Fox redesign and starts to really function like a portal.
eventually be secondary as reach will need to combine both demographic and behavioral information to measure 1:1 impressions or engagements rather than just GRP’s.
Tags: Asia · Marketing & Advertising · Social Networking · Youth Trends
Next Great Thing is all about what’s next and to us that means youth and mobile.
We are now part of Mobile Behavior, an Omnicom Group company managed by Fleishman-Hillard. Read more about us at www.mobilebehavior.com.
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1 » Behavioral Targeting: Facebook vs MySpace » Next Great Thing // Aug 28, 2007 at 11:10 am
[…] this year we said that 2007 would be the year for behavioral targeting. Both Facebook and MySpace have fulfilled our prophecy in the past month. Facebook just announced […]
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