Next Great Thing

Youth. Mobile. Trends.

 

Entries from April 2007

NGT BOOT CAMP: Widgets 101

by Allison

WHAT IS A WIDGET?
A widget is small tool that is placed on a web page or desktop to fulfill a very specific function. Generally this is to bring in content from another website such as sports scores, newsfeeds, and movie listings without needing to update the page manually.
There are 2 basic types of widgets:
1) Web […]

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Tags: NGT Boot Camp · Web

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Messaging 2.0

by Allison

Suffering from TMI (Text Message Injury)? Check out the lastest applications that help ease your sore thumb…
- The folks behind Pinger must be like us– averaging 10 unheard messages at a time. This app allows you to instantly send voice messages with the ease of a text, but sans typing. A person can call […]

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Tags: Wireless World · Youth Trends

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Monetizing the Web

by Allison

A recent article in Mediaweek is one of many talking about how emerging technologies like Flash and Ajax are rendering constant page requests–and hence the standard of page view metrics–obsolete. While the majority of sites still aren’t so hi-tech (yet), they hopefully will be soon. Just check out cool sites like Justin.tv (a great […]

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Tags: Marketing & Branding · TV & Web Video · Web · Youth Trends

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Behavioral Targeting

by rambam

2007 is going to be the year for Behavioral Targeting (BT). Social networking sites are going to revolutionize how we use and source information for this new media targeting model. This will become even more apparent when MySpace finally goes through its Fox redesign and starts to really function like a portal.

Japan’s Mixi is […]

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Tags: Asia · Marketing & Branding · Social Networking · Youth Trends

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The Future of Mobile Content

by Jason

AOL was once synonymous with the World Wide Web. Even the mid-to-late ’90s’ most educated computer owner had challenges with understanding that America could go online without America Online.
The majority of PC owners with dial-up connectivity once lived within an AOL walled garden and could not smell the flowers just a few feet away. […]

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Tags: Wireless World

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