It seems ironic that Facebook, the social network known for keeping its walls high, should think of adopting the motto: Make the world more open. But after they were forced to issue an open letter of apology back in September, their policy is to dialogue with users. Their new Platform, plus their open API, shows […]
Entries from May 2007
New Facebook Platform
May 29th, 2007 by Allison
Tags: Social Networking
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The Quest for Authenticity
May 25th, 2007 by Allison
On the Colbert Report the other week, Stephen was talking about how “authenticity” is becoming a buzz word amongst politicians. He asked Governor Mike Huckabee, “What does authenticity mean to you?” Huckabee replied, “If you cut into an apple, and it’s an apple all the way to the core, that’s authentic. If you cut into […]
Tags: Marketing & Branding
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Youth Receptive to UGC Ads
May 23rd, 2007 by Allison
The fact that young people are much more comfortable on user-generated content (UGC) sites than older people should come as no surprise. But still companies targeting youth have been hesitant to advertise on these sites. So it’s worth nothing that a recent Comscore study shows that comfort translates to clicks. According to their research, 41% […]
Tags: Marketing & Branding
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NGT BOOT CAMP: Widgets 101, Part 2
May 22nd, 2007 by Allison
The second part in our ongoing Widgets 101 series, a look at the birth of widgets. No diagrams or awkward videos required…
WHERE DO WIDGETS COME FROM?
It depends. Desktop widgets started it all, and they are generally built by software companies. Web widgets are viral and pop up all over.
Since they are simply a piece of […]
Tags: NGT Boot Camp · Web
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8 Trends To Watch
May 21st, 2007 by rambam
Hello and welcome to the Next Great Thing. For the past couple months we’ve been operating in “beta” mode, loading up our site with content on trends in youth, mobile, and digital communications. Our focus is what’s next among teens, tweens and twenty-somethings, and how it will impact the future of communications.
Check out […]
Tags: Marketing & Branding · Social Networking · Virtual Worlds & Avatars · Web · Wireless World · Youth Trends
