‘Widgets’ May Snag More Ads [Wall Street Journal]
It is indeed the year of the widget! According to new data in this article, 177.8 million people had widget-facilitated media interaction online in April alone.
Put Targeting Control in Users’ Hands [iMedia Connection]
We’re not the only ones evangelizing Behavioral Targeting as the ad model of the future. This editorial points to consumers lingering privacy concerns and new ways to dispel them: incorporating the success of UGC by creating op-in tools and customizable preferences.
United States Government Goes Skateboarding [PrimeNewsWire]
June 21 was proclaimed “Go Skateboarding Day” by Congress. Congress applauded The International Association of Skateboard Companies (IASC) for getting youth outside and exercising.
Related: Skateboarding could make its Olympic debut at the London games in 2012. [MSNBC]
Are Children Being Held Hostage By Parental Fears? [Spiked-Online]
According to a report in the UK, parents are more protective of their kids now than years past. 43% of polled parents said that kids shouldn’t go out unsupervised until they are older than 14.
Related: Walter Kirn’s “Boys Gone Mild” talks about the reaction to new indoor, automated diversions: Parents are forcing ourdoor play on their kids like peas. [NYT]
The Path to Profiting from Content [TelecomAsia]
A comprehensive look at mobile USC and SNS services that are developing all over the world, especially in Asia. Some stats of note: there are nearly 50 million worldwide members of mobile social communities, of which 30 million are coming from Asia Pacific. By 2010, the figure is expected to reach 174 million worldwide and 99 million in Asia Pacific.
MizPee Mobile Mapping: Where To GO On the Go! [Shaping Youth]
MizPee is the perfect mobile app for anyone that’s ever been to New York City pedestrian. This crowd-sourcing LBS delivers the location of nearby user-rated public restrooms (”piddle spots”) whereever you are. A mobile couponing model makes it free for users.
Virtual Mall With Real Stores- PopWeb City [Trendhunter]
An Australian company just launched a virtual mall where smaller businesses can set up shop and users can actually purchase the items they like. The store owners just send a picture of their storefront, and PopWeb City will make a virtual representation of the store for them.
HBO Introduces New Show By Sharing It [WOMMA]
There is a divide in the online video world–to share or not to share. You want your video to go viral, but you want to drive traffic back to your site. HBO put their bets on the more generous option when creating buzz for their new show “Flight of the Conchords,” not only putting the episode up online with embed codes, but doing so before it premiered. The key to web 2.0 success seems to be this open-source attitude (look at Facebook). Check out Eagle vs. Shark. Like it? Blog it!
First iTunes-Social Net Sales Link [paidContent]
iTunes teamed up with SNS giant Bebo in the UK and Ireland, letting users buy music from iTunes on any of the 500,000 and growing musicians’ Bebo pages. It seems like iTunes has been sitting back and surveying the social network scene here for awhile. After they take Bebo for a spin, which US partner will they pick to dance?
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