Mobile Video Popularity Suggests Significant Advertising Potential [Media Post]
Thanks in part to the revenues from mobile video subscriptions doubling in the past year and the iPhone buzz, mobile advertising is showing great potential.
MySpace Clashes with Facebook [iMedia Connection]
MySpace is changing its approach in reaction to the Facebook application frenzy by opening their platform up to third party plug-ins. Chris DeWolfe called Facebook’s strategy “interesting” (read: scarily successful).
Marriage of Convenience: 7-Eleven, ‘Simpsons’ [AdAge]
7-Eleven is showing that it “gets the joke” that the Simpsons have been making for years by remodeling a dozen stores to look like a Kwik-E-Marts in preparation for the new Simpsons movie.
On the Web, EMI to Offer More Choices [New York Times]
EMI songs will now be available for purchase through SnoCap’s MyStore widgets, which can be placed on MySpace and other webpages. These songs will be first from a major label on SnoCap and the first to be iTunes compatible.
Users Work their Clout In Cyberspace [MediaPost]
Last week YouTube made some changes to the site, swapping “editors picks” for “category browsing,” which bugged users that love YouTube for its grassroots nature. In a great example of “crowd clout,” they piped up and YouTube responded by restoring the category functionality. Similar episodes have occurred with both Digg and Facebook. This is
further proof that Web 2.0 companies need to remember just who butters their bread–you.
Young Surfers Spurn Banner Ads, Embrace Widgets [WSJ]
A study of from Alloy found that tweens and teens don’t like banner ads and other interruptions from marketers, but enjoy widgets on their SNS profiles if marketers give them an incentive. The study found that 20% of teens added content from a marketer onto their personal Web sites in the last month.
For iPhone, Some Shortages and Activation Problems [New York Times]
It’s here!!! Just a few minor problems, but otherwise a huge success. Now time for iPhatigue to set in before the next generation hits… video chat anyone?
Hey, Man, Let’s Play Video Game Dress-Up [New York Times]
Apparently boys like to play dress up too–at least virtually. The functionality on sites like Second Life and Sims that allow users to dress up their avatars are becoming more and more common in action games like Tony Hawk and SmackDown. Talk about customization: you choose from 20 styles of tights, each with 45 patterns.
Yahoo Launches Smart Ads [TechCrunch]
Yahoo announced Yahoo SmartAds–the next step in contextual ad delivery. The new service adapts campaigns into customized display ads based on based on behavioral targeting.
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