Xbox Offers a Forum to Reach Gamers Where They Live [NYT]
To target the coveted 18-34 year old male consumer, entertainment companies are luring them through their gaming console with the Xbox LIVE Marketplace.
LG Working on YouTube Ready Phone [Marketing Vox]
A new LG phone in
User-Gen to Grow Into $4.3 Bil. Business [Media Week]
The business of UGC is no longer a “passing fad” and ad spending on UGC sites is expected to blow up to $4.3 billion in 2011, 330% of this year’s $1 billion.
Web surfers opt for Internet-to-go [Detnews]
More people are dropping their old cable and DSL internet connections in favor of mobile broadband as such services are becoming faster and more efficient.
TV Ads Find Spot on Tiny Screens [WSJ]
3, one of
South Koreans Connect Through Search Engine [NYT]
An article on Naver, SK’s answer to Google (the basis of 77% of all searches in
Digital Purchases Rise as Album Sales Fall [NYT]
Music album sales keep dropping, but digital sales are up 50% from this time last year. Meanwhile EMI is the only Big 4 label we see embracing the digital model from the right angle. Um, hello?
Wedgie high on Helio [Variety]
Atomic Wedgie’s comedy shorts will be launching on a Helio mobile channel this month.
Computer games ‘may be good for children’ [Scotsman]
A new study from
7/7/07: Live Earth To Rule Lucky Day [Media Post]
Live Earth, the 24-hour multi-city “green” concert, is leveraging every digital touchpoint possible including MSN webcasts, an IAC-hosted event in Zwinktopia, related microsites targeted at youth, Sprint simulcasts, a Live Earth website you can measure your carbon footprint and more…
Online Video, Social Networking to Drive Global Digital Lifestyle [MarketingCharts]
New data from Ipsos shows that while the U.S. has more “streamies” than any other country, SNS are becoming more dominant the world over. Related: Speculating about the next YouTube… Attractive Demographics at Second Tier Video Sites
Facebook Broadens Demos By Opening Up To All [Media Post]
Facebooks traffic has nearly doubled in the past year, and half (13.5 million) users are now over 25 (39% over 35). Marketers are seeing the SNS as a way to target a broad base of consumers, not just college students. Related: pretty graphs… Facebook Users Up 89% Over Last Year; Demographic Shift
Kids and Teens Influencing Purchases [eMarketer]
Almost all of teens surved aged 10-18 said that they influence their friends’ purchasing decisions about things like music and clothes, with 80% influencing their parents as well. They react best to marketing activities that “contribute to causes that are important” to them.
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1 » Thursday’s NGT News Round-up » Next Great Thing // Jul 12, 2007 at 9:03 am
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