Is Email Facing Extinction? [iMedia Connection]
Are IM, SNS and SMS making Email obsolete? Only 20% of teens use email to communicate with friends, but 75% of teens online prefer IM to email because of “the greater immediacy associated with it.”
People Digital Mag [via IG]
We first dug digital PDF mags (think clickable print editions) when we saw them from LVHRD, The Fader and XLR8R. Now mainstream pubs like People are catching on; they’ve come out with an interactive summer issue that includes trivia games, videos and even a Stardoll clone.
Sony Cuts PlayStation 3 Prices as Many Xboxes Fail [NYT]
Sony chopped $100 off of the price of their PS3 (even though it’s still the most expensive console at $500), Microsoft is shilling out $1.3 billion to fix glitches in their Xboxes, but people are still lining up around the block to get Wiis.
News Corp sets up video gaming league [FT]
CGS is debuting live on DirecTV today in high definition! There will be more games in the UK and Asia this year, and a world champ will be named after the series ends in November.
MSN claims online record for Earth [Yahoo News]
MSN has declared itself the world record holder for largest online concert ever, with over 10 million streams reported during its coverage of Live Earth on Saturday.
EA Chief Cites Need For More Innovative Games [WSJ]
EA CEO John Riccitiello said that the gaming industry isn’t innovative enough, and that they’re “boring people to death.” He praised the few standouts like Guitar Hero, World of Warcraft and Rock Band that he believes stand in stark contrast to the “rinse and repeat” sequels being rolled out by everybody else.
Gizmoz To Get Mainstream Attention At MTV Music Awards [TechCrunch]
What would attract a teen audience better than widgets, avatars, MTV, music, and free Chalupas? Gizmoz, the site that allows users to upload pictures to create personal 3D avatars is collaborating with Taco Bell and MTV for a promotion. Users make a 30 second audition tape for Taco Bell with their Gizmoz and the winner will get a free year of Taco Bell and will be featured on the MTV Music awards.
Baidu and Rock Music Announce Partnership to Stream Music Online [Xinhua- PRNewswire]
Popular Chinese language search engine Baidu.com announced that it will be partnering with the leading Chinese language music label Rock Music Group to create an free online streaming music service that will be supported by advertising.
Why Social Network Users Aren’t Really Loyal [The Wise Marketer.com]
Teens aren’t as loyal to their SNS as you might think, according to a new survey by Parks Associates. 40% of MySpace users have profiles on other sites (like Facebook). Marketers find they need to connect with more than just the top couple of sites if they really want to affect teens.
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