The Hand That Controls the Sock Puppet Could Get Slapped [NYT]
“Sock-puppeting” is “the act of creating a fake online identity to praise, defend or create the illusion of support for one’s self, allies, or company.” Several CEOs have recently been caught singing their own praises in the blogosphere; so much for authenticity.
The Boat Is About to Rock (Again) in Internet Video [NYT]
Veoh is testing new software that works like a web browser but displays only video from TV shows and more popular clips from other video sites. Can you say infringement?
Reaching More Customers With a Simple Text Message [NYT]
Mobile marketing campaigns aren’t very successful at getting users to purchase via handset, but they are useful for keeping the brand on the forefront of the consumers’ minds. One company is asking its shoppers important questions like “which is the best Kelly? The one from 90210 or from Saved by the Bell?”
Blogging’s 10th Birthday: Your 10 Favorite Blogs? [Mashable]
Happy Birthday Blogs!!! Mashable is celebrating by letting users post their fav 10. (Here are ours).
Grouper Goes Hollywood [TechCrunch]
Another entertainment company is getting in on the online video action. Crackle is a new streaming entertainment network from Sony (born out of the old Grouper site) that will offer a mix of professional and amateur content, plus funding and distribution.
Teens, Young Adults Meet News with Apathy [Marketing Vox]
Teenagers in the US are a bit oblivious: 28% of teens completely ignore the news and 32% only pay “casual attention” to one source of news (probably The Daily Show…)
Beyond Pokemon: Nintendo DS Goes To School in Japan [WSJ]
Nintendo’s DS videogame machine is a huge hit in Japan, but not just for the games. Japanese are learning English, studying scripture, learning guitar, and balancing their budget on the game player.
The Next Small Thing [BusinessWeek]
Companies are looking to widgets to bring viral marketing into the social networks and to bring Web 3.0 to fruition.
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