Study: Friends Determine What Is ‘Cool’ Among Young People [MultiChannel]
A study from MTV, Nickelodeon and Microsoft found that young people use technology to enhance their real life relationships and that they use these networks to influence friends’ decisions. Related: Young people see ‘tech’ as organic part of life [neowin.net]; Young people embrace high-tech world, survey says [Computer World]
Hey mom! Can you hear me? [The Sun Chronicle]
60% of tweens are expected to have cell phones by 2010, but they still aren’t as glued to them as their older siblings. Teens spend an average of 3 hours and 45 minutes on their mobiles a day during the summer.
F.B.I. and Chinese Seize $500 Million of Counterfeit Software [NYT]
Chinese officials working with the F.B.I. arrested 25 and retrieved $500 million of counterfeited Microsoft and Symantec software, the biggest crackdown against piracy in China to date.
Curse-Gaming Gets New Name & Partners with Wikia [Mashable]
Curse-Gaming launched a new version of its social network for MMOG gamers (now called Curse). The new site has social bookmarking and streaming video.
Massive Adds Five EA Sports Titles To In-Game Ad Network [MediaPost]
Madden NFL 08, NASCAR 08, NHL 08, Tiger Woods PGA Tour 08, and SKATE from EA will be integrating in-game ads. The ads are meant to give positive, but not disruptive impressions, so the integration into the sports themed games is logical.
MySpace: 29,000 Sex Offenders Were Registered on Site [AdAge]
When MySpace compared their registered users against a list of sex offenders, they found over 29,000 matches (and that was just of people who used their real names.) Politicians are advocating age identity verification for MySpace, even though most age verification programs are largely ineffective.
The Many Faces of China [eMarketer]
With internet use up and the Olympics around the corner, eMarketer released their top 4 tips for doing business in China: Understand your customers; think local, act local; Chinese are thrifty and demand value; Chinese under-30s are online.
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