In a Highly Complex World, Innovation From the Top Down [NYT]
User generated content has allowed ideas to flow up, but most innovation is still developed only by “the elite” (e.g. Steve Jobs). Websites like Instructables are attempting to bring about the “democratizing of innovation.”
A Social-Networking Service With a Velvet Rope [NYT]
Pownce (Twitter meets file sharing) generated buzz thanks to the reputation of its founder (Kevin Rose) and the concept that scarcity breeds demand–invitations to test the site sold on eBay for $10 a pop.
New Scrutiny for Facebook Over Predators [NYT]
MySpace has been under a lot of heat for not being proactive enough about keeping predators off their site, and now Facebook is getting a second look by parents as well.
Diddy Rants on YouTube to Recruit New Assistant [NYT]
You can apply to be Sean Combs’ assistant by apploading a video on YouTube. We recommend showcasing your umbrella-handling skills; maybe you can be the next Fonzworth Bentley.
Preteen Back-to-School Wishes Go Hi-Tech [Media Post]
Pencils, paper, iPod, laptop. Back-to-school lists are becoming more electric (and expensive). 70% of kids aged 7-12 want a new computer, and 69% want a mobile phone.
How Much Is A Facebook User Worth? At Least $0.30 [TechCrunch]
fbExchange, Lookery, and RockYou are all looking to cash in on the Facebook Application frenzy. RockYou has the best ad model by advertising for other applications when people sign up for theirs.
Top Social Networks: The Summer of Social [Compete]
Traffic to MySpace is still far ahead of anyone else, as shown by this traffic map. Also included are the top 20 most popular SNS from June.
A Funny Thing Happened on the Way to the White House [AdAge]
Hillary’s Sopranos YouTube video was only one of a dozen humor campaigns for the Presidential ticket. Check out John Edwards montage set to “Hair.”


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