F.C.C. Hands Google a Partial Victory [NYT]
The F.C.C. shook up the mobile industry with its decision to move forward with an auction of 700 mHz of wireless broadband spectrum yesterday. Whoever buys the spectrum can charge for use, but will have to leave it open to access by any device.
Google has been lobbying for the auction, claiming it would spur wireless innovation. However, the theory was that Google was going to force the auction, then back out on the bidding. This would leave an open network their devices could be used on, sticking another company with the bill. It seems their bluff has been called though: the decision may force them to bid. Meanwhile, carriers like AT&T were against this auction from the outset on the grounds that they could not ensure quality service if the devices used were not their own.
Millenials Nod to Traditional- Not Just New- Media [MarketingVox]
Results from Deloitte’s “2007 State of the Media Democracy” shows that Millennials (18-24) have a balancing act in terms of media consumption: over half still read magazines to find out what’s cool, but just as many are creating UGC online, for example.
Hollywood Continues to Up Video Ante [iMedia Connection]
Like Acceptable.tv, Funny or Die, and Crackle, My Damn Channel (earmuffs!) is yet another online video site developed by “tv professionals” looking to tap into the web-viewing audience with marketable comedy stars. This time Harry Shearer, David Wain, and Don Was will produce content.
The Powergeek 25: The Most Influential People in Online Music [Blender]
“From Russian Pirates to MySpace’s Tom,” the heavyhitters (and rising stars) bringing beats to digital downloaders.
Coeds Use Facebook’s Lending Club to Fuel Spending [MarketingVox]
Lending Club has issued $500,000 in microloans via their successful Facebook application in just over two months. Who needs a real bank?
Xbox May Be Gaining on Wii [MarketingVox]
Xbox got more internet searches than any other console for the first time since November of 2006. Most of the searches didn’t have anything to do with the Xbox malfunctions, which is a good indicator of promising sales revenues.
Age-Verification Crackdown Looms for Social Media [AdAge]
A new bill that would require social networking sites like MySpace to have some form of age-verification for younger users is quickly gaining support in light of the new MySpace predator findings. But questions still linger: Are age-verification privacy settings effective or is this just a political show?
Green Teens Receptive To Appropriate Online Ads [MediaPost]
A recent study from Jupiter found that 38% of teens online care about the environment, while 15% are hardcore committed. This “Green Teen” club are a marketer’s dream: They are popular, they like to know about products before anyone else, and they are more likely to buy things online.
For advertisers, they’re not just games [LA Times]
Experts predict that $183 million of advertisers’ budgets will be used to pitch real products in video games. They need to be sensitive to gamers’ preferences, but it seems like most “Everquest II” players don’t mind being able to buy Pizza Hut while gaming.
Diesel Jeans Creates Web 2.0 Dating Community [iMedia Connection]
Diesel launched their “Denim Dating” online community that has created buzz recently. Their denim gallery is designed like a personal ad and users can actually post pictures and videos to find their own dates.
Digital-Music Holdout AC/DC Spurns iTunes, Signs With Verizon [WSJ]
AC/DC has held out on letting its music to be sold online, until recently when it shunned iTunes and decided to make their catalog available through Verizon Wireless.
CBS Plans to Sell Ads on Mobile Devices [WSJ]
CBS is partnering with four mobile companies to sell ads on their mobile devices along with their entertainment, news, and sports programming.
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