Advertisers find new headaches in lawless world of social Web sites [International Herald Tribune]
After an incident in the UK involving controversial ad placement on Facebook, social networks are finding themselves on the front lines of criticism about fast-evolving standards. Money quote: “We’re moving to a world of user-generated content and it’s changing on a minute-by-minute basis. I think marketers are just going to have to get used to it.”
The Next President: Sponsored By Google [MediaPost]
The Google You Tube debates, acquiring DoubleClick, lobbying the FCC to open the broadband spectrum… is there a method to Google’s madness? And will it influence who becomes the 44th President of the United States? It just might.
Roger McNamee’s third wave of the web [VC Ratings]
If the first wave of the web was aggregation and the second was index search, then the third wave is “two degrees of separation.” It’s all about getting information from your personal networks and other users’ postings, which Naver, the South Korean search engine, has been doing this for a while now.
Kids justify illegal downloads, study finds [c|net]
A new study showed that nearly all children in the EU download music illegally and that they’ll continue to do so. They say everyone (including parents) does it, and they are more worried about downloading a virus than getting caught.
In Study Abroad, Gifts and Money for Universities [NYT]
With 200,000 American students studying abroad every year, the overseas experience has become a rite of passage. But outside programs fighting for endorsement from the universities more often give the kickback to the school, not the student.
Xbox 360 Out of Order? For Loyalists, No Worries [NYT]
The Xbox has received a lot of criticism recently due to some of its manufacturing problems, but loyal fans aren’t giving up on the console, even if they have to repair it two or three times. The biggest reason: they’re excited for the exclusive to Xbox Halo 3 to come out.
Related: Halo 3: How to Eat, Drink and Drive a Video Game [Ypulse]
Marketers are trying to promote Halo 3 with a broad “Simpson-esque” campaign from Halo 3-branded Mountain Dew to a Halo 3 news widget. The highly anticipated launch of the game will do a lot for an already explosive year for gaming.
Names in the News Get a Way to Respond [NYT]
People are still trying to figure out what to make of Google News’ new experiment in letting companies and people involved in articles post reactions and corrections to the story. McDonald’s decided to take advantage of the new offering by posting a response to the new McDonald’s branding study.
China Enacting a High-Tech Plan to Track People [NYT]
In an effort to bolster tracking efforts in Southern China, police are installing 20,000 cameras equipped with face recognition technology and handing out residency cards fitted with data-laden computer chips. With the one child policy, somebody has to play big brother…
Related: China Praises Its Progress Towards the Olympics [NYT] Meanwhile they are increasing gags on journalists who speak out against the government.
College Toolbox: 60+ Tools For Back to School [Mashable]
Mashable’s top list of sites for college students include application, trade, finance, homework reference, organization, and social networking hotspots.
Apple Gets Into Social Music Scene with My iTunes [TechCrunch]
Social music sites like iLike and MOG gained ground by using widgets that pull data from iTunes. Apple, not wanting to fall behind, has come out with its own social music widgets, but they might be too little too late.
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