There are 300 million people under 30 in China, and they are much more politically passive and self-involved than their activist, community-centric parents. Time magazine’s article “China’s Me Generation” found that “On their wish list, a Nintendo Wii comes way ahead of democracy.”
The article points out that the rise of this new generation has far-reaching […]
Entries from August 2007
Engaging China’s “Me Generation”
August 22nd, 2007 by Allison
Tags: Asia · Marketing & Branding · Youth Trends
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Delorean Revival
August 21st, 2007 by Allison
First hoverboards, then Nikes, now the Delorean. From the AP wire:
A quarter century after DeLorean Motor Co. began making its glitzy, $25,000 two-seater–an operation that collapsed after two years –[Stephen] Wynne’s small automotive outfit plans to bring the vehicle back into limited production at a 40,000-square-foot factory in this Houston suburb.
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A dozen years later, Wynne […]
Tags: Fashion & Retail
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Tuesday’s NGT News Round-up
August 21st, 2007 by Allison
Boston Emerges as Video Gaming Hub [Boston.com]
Three of the year’s most anticipated new video games — Rock Band, BioShock, and Lord Of The Rings Online — have been products of Boston-area studios, and for the first time in two decades the world is looking to the Boston area for some of the coolest new computer […]
Tags: NGT News Round-up
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Soulja Boy
August 20th, 2007 by Marc
Recently we’ve seen a lot of big companies try to leverage online video by either creating their own professional videos for the web or by holding UGC contests to get consumers to make them. But the best content is almost always unplanned, from the least likely source, and propelled by WOM.
Soulja Boy is just another […]
Tags: Entertainment · Music · Sphere of Influence · TV & Web Video · Youth Trends
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Friday’s NGT News
August 17th, 2007 by NGT
Hearst TV Kicks Off High School Playbook on 3 Platforms [MediaPost]
Hearst-Argyle Television has brought high school sports to TV and now they’re bringing them to the web and mobile. Highschoolplaybook.com is a new fully integrated social networking site for high school athletes that includes music, stats, video, athlete profiles and even game day weather.
Young shun […]
Tags: NGT News Round-up
