More Networks, More Time Online [BizReport]
A Nielson report determines that teens frequenting both MySpace and Facebook spend more time utilizing the social networks than if they visited one site exclusively. The study also finds that the 12-17 demographic increased its use of social networks by 120% in August.
MySpace Mobile Launches [AP via Yahoo]
MySpace debuts a free, ad-based cell phone version of its site. While advertising will begin in the form of sponsorships and clickable banners, Fox Interactive—which runs the social network—will later sell targeted ads based on cell phone registration data and local promotions determined by location through GPS.
Free Calls —With a Catch [NYT]
Google scans your inbox to target advertising. Now Pudding Media listens in on your free internet phone calls.
100,000 Nings [PMarca via Marketing Pilgrim]
Ning, the company that lets users create their own social networks in minutes, reaches 100,000 networks. But are Ningers actually using them?
Online Advertising May Beat Trend [FT]
A potential economic downturn will inevitably hurt the ad market, but online advertising—a $20 billion sector—may be the exception.
Online Video Viewing Increases Steadily Throughout Day [AdAge]
A TNS study finds that online video watching increases throughout the day, peaking at night, but with the heaviest numbers in the afternoon. 77% of respondents reported visiting a video-sharing site in the past month, while 55% logged on news sites and 49% went to broadcast TV sites.
Free Ad-Supported Teen Mobile Service Announced in UK [monoNews]
Blyk, a free mobile service for 16-24 year old Britons paid for by advertising, was announced today in London. Users will agree to receive 6 texts a day of ads in exchange for 217 free texts 43 minutes of voice time per month.
In Remote Locals, Satellite Is In [WSJ]
Satellite broadband connections are increasingly getting internet users in far-away locations on the web.
Microsoft v. Google, Round… [UPI]
Microsoft is working to persuade internet companies, advertisers, and regulators to oppose Google’s planned purchase of online ad company DoubleClick.
Gaming Not Just for White, Single, 18-34-Year-Old Men Anymore [MediaPost]
A JWT online survey finds that 44% of women said they owned a gaming console, compared with 39% of men.
A One for Two Deal [WSJ]
The “One Laptop Per Child” charity will finally sell it’s cheap “XO” laptops in North America. But buyers will have to purchase two computers: one for their child, and another for a child in the developing world.
Forget IT –Do-It-Yourself [WSJ]
New websites like Coghead and DataWeb are allowing users with limited technical experience to build and store applications.
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