Virtual Worlds Increasingly Attracting Youth [eMarketer]
3D virtual worlds for kids and teens, such as Disney’s recently-purchased Club Penguin, will become an increasingly important advertising medium, according to eMarketer. The online research site predicts that child and teen usage of virtual sites will increase from 24% this year to 53% by 2011.
Gadget Ads The Latest from Google [ReadWriteWeb]
Google introduces a new program that allows advertisers to display mini versions of their websites in its AdSense platform.
Yahoo Debate Gets Big Numbers [AP via Google]
Yahoo’s Democratic presidential debate mashup, hosted by Bill Maher and co-sponsored with the Huffington Post and Slate, received over 1.1 million viewers over the weekend. 39% of viewers were in the 18-35 demographic—making it the highest watched debate this year in that category.
Burger King: The Game [GameSpot]
Burger King announced a campaign to release three Xbox and Xbox 360 games this holiday season, featuring mascots the King, the Subservient Chicken, and Whopper Jr.
Apple May Be Developing OS X Minitablet [c|net]
AppleInsider reports that Apple is considering a minitablet computer based on the OS X operating system it developed for the iPhone and iPod Touch.
AOL’s Founder Enters PayPal Territory [NYT]
Steve Case’s Revolution Money will allow customers to transfer funds to merchants for free and provide merchants with cheaper credit card fees. Case’s company will have a large presence on AOL, where users will be able to make payments through AIM.
Future in Targeted Ads, Video Ads, Top Media Exec Says [WSJ]
Fox Interactive Media executive Michael Barrett says his company—which owns MySpace, Photobucket, and other top sites—is working to develop targeted advertising that makes explicit assumptions about its users’ interests. He also says that most of his company’s efforts in video advertising will deal with professionally produced content, which marketers prefer.
Losing the Video Pre-Roll Ad [paidContent]
Citing negative user feedback, MSN Video is losing its 30-second pre-roll ads.
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