Imagine how much you would shop if you could pick a perfect body. With the advent of computer graphic simulation, playing dress-up has taken on exciting, previously unattainable possibilities. Just about everything looks good on an idealized avatar, right? Virtual costumes play into today’s love of customization, allowing men and women to more fully realize […]
Entries from September 2007
Plenty of Material Girls in the Virtual World
September 23rd, 2007 by Sherrie
Tags: Fashion & Retail · Gaming · Marketing & Advertising · Virtual Worlds & Avatars · Youth Trends
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NGT NEWS: CW’s Ad-Show, Mobile McDonald’s, Cyber-Bullying, & Holy Videos
September 21st, 2007 by NGT
CW Network Launches Sponsored Newsmagazine [WSJ]
Hoping to reach a youth-based audience prone to fast-forwarding through ads, “CW Now” is trying something new: letting advertisers’ products drive its show. This week: three segments on Microsoft’s Halo 3 and how it’ll be available at Walmart.
Virtual For All [BBC]
Metaplace will allow users with basic computer skills to build […]
Tags: The Week in Mobile
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Wireless in New York Subways, Google Widgets, Bebo takes Britain, and More
September 20th, 2007 by NGT
M.T.A. Makes Deal for Cellphones in Stations [New York Times]
Transit Wireless will pay New York City Transit $26.8 million over the next 10 years to wire the city’s 277 subway stations for cell phone use. The new network—to operate in stations only and not through train tunnels—will start with 6 downtown Manhattan stops in 2009. […]
Tags: The Week in Mobile
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NGT BOOT CAMP: ARG’s
September 19th, 2007 by Allison
Alternate Reality Games (ARGs) are a form of interactive fiction that uses a variety of media platforms to deliver stories, clues and puzzles. In marketing, their goal is to enhance and create buzz for a product. To get an idea of the concept, think Blair Witch Project, The Game with Michael Douglas, LonelyGirl15, even […]
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NGT NEWS: “Leave Britney Alone”, Mobile TV, Halo, Google on Madison Ave., & More
September 19th, 2007 by NGT
Crazed Britney Supporter Gets TV Deal [c|net News]
8-million hits later, the “Leave Britney Alone” YouTuber signs a deal for his own TV show.
Murdoch on Free WSJ: “Looks Like the Way We Are Going” [WSJ]
Following in the New York Times’ footsteps, the Wall Street Journal is considering eliminating its $99 online subscription fee in favor […]
Tags: The Week in Mobile
