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AT&T Launches Developer’s Challenge on Facebook

by NGT

Ever since Facebook opened its API, developers have been building like Noah before the flood. In just 10 weeks they made over 2,500 applications, but few made a cent. In fact, many had to pay for their success thanks to high server costs and no revenue.

That is all changing. Earlier this month, the social network announced plans to give away $10 million worth of grants to developers who built applications for its site. Now AT&T has launched the Developer’s Challenge. They will award $5,000 and publicity to the top entry in its contest to create an application combining Facebook and mobile features.

AT&T’s Developer’s Challenge, designed by FH Youth & Mobile Marketing, requires entrants to integrate a Facebook feature (photos, messages, news feed, pokes, etc.) with a mobile component (text/picture/video messaging, downloadable content like ringtones, graphics, games, etc). Participants also have to register with the challenge to get a unique ID key.

Entries for the challenge are due by December 14, 2007. The application with the best functionality, appearance, and feedback will be announced in mid-February.

Tags: Marketing & Advertising · Social Networking · World Wide Web

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