Online Video Most Popular with 35+ Age Group, Survey Finds [MediaPost]
A survey by Advertising.com finds that 62% of respondents are viewing online video, with the majority comprised of those aged 35 and older. Only 31% of those respondents aged 18-34 watch streaming video, compared with 69 percent of consumers aged 35 and older. Older consumers favor online news clips, while younger users mostly stream video for entertainment purposes.
Northwest Announces Travel Game [MediaPost]
The airline will debut a “Mystery Miles” game in which users will compete by piecing together game clues in order to win free travel.
Top Blogs Looking Hot [24/7 Wall Street]
More readers are viewing blogs like the Huffington Post and TechCrunch than their old media rivals, hyping speculation that they’ll soon be bought out.
Related: CBSNews.com chief leaves to head Huffington Post [NYT]
Fighting Cancer with Ducks [eBay]
Toy-maker Munchkin joins with eBay to auction celebrity-sponsored toy ducks in an effort to raise money and awareness for breast cancer (Check out Katic Couric’s auction).
Mobile Phone to Transfer Data Through Human Body [ZDnet]
Japanese phone maker NTT DoCoMo unveiled a prototype mobile phone which sends electrical signals through the human body, allowing customers to make payments or open secure doors with the touch of their finger—or their foot.
Majority of Gamers Play Online, Report Says[GameDaily]
The NPD Group reports that 62% of U.S. gamers are playing online. Most internet gamers are using PCs and playing casual games such as cards and puzzles, but console use—Xbox 360 being the most popular—and MMO games are also ranked high.
Nintendo Gets the “Buy” Rating [Reuters]
Investment bank Goldman Sachs gives the software maker a “buy” rating, citing the company’s success in launching the DS and Wii, as well as their accompanying software titles.
Studying Consumers through Virtual Product Testing [WSJ]
A new tool by Kimberly-Clark analyzes testers’ retinas as they walk down a virtual store isle. Developers hope that their research will allow them to better understand consumer behavior and create more effective marketing strategies to reach shoppers in stores.
AOL Launches New Version of Instant Messager [Mashable]
AIM 6.5 includes new social networking and mobile features, as well as tools allowing users to share streaming music.
Woman Takes iPhone to Court [BetaNews]
A New York woman is seeking $1 million in damages from Apple and AT&T over the companies’ iPhone price cut.
Microsoft Debuts New Zunes Player [BetaNews]
The second generation of devices include three new sizes, new software, a new store, and an upcoming community website.
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