Whyville Delivers Top Metrics For Virgin, Penguin Books, UT [MediaPost]
Whyville—an online virtual world with over 2.4 million users ages 8-15—has worked with advertisers to create educational promotional content targeting tweens.
Laptop With a Mission Widens Its Audience [New York Times]
One Laptop Per Child has developed a $200 notebook PC for educationally disadvantaged children in poor countries. For two weeks, starting November 12, the company will make their drop-proof, energy efficient machine available to customers in the industrialized world through a charitable giving program called Get 1, Give 1. You pay $400 for a laptop, and a second computer is sent to a student in a poor country.
Xbox 360 Finally Outsells Nintendo Wii [PC World]
Xbox 360 outsells the Nintendo Wii by about 250,000 units but still lags behind the handheld gaming console Nintendo DS.
Calling All Alpha Kitties [New York Times]
Former CosmoGirl editrix Atoosa Rubenstein goes digital with Alpha Kitty, a fashion and lifestyle page on YouTube aimed at women 13-35. Rubenstein’s video series inspired by Andy Warhol premieres today.
Word-of-Mouth the Most Powerful Selling Tool: Nielsen Global Survey [Nielsen]
Consumers still trust each other the most for product recommendations, while newspaper ads beat out online opinions and brand websites in terms of credibility.
Google Challenges Baidu for China Market Share [Marketing Pilgrim]
Google expands its market share in
Related: Google says closing gap with rival Baidu in China [Reuters]
Study Suggests Brands Be More Dynamic in ‘Web 2.0′ [Marketing VOX]
A recent study by Avenue A/Razorfish suggests publishers and retailers look beyond banner ads to incorporate interactive features and pursue search engine optimization.
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