Brands Expect Major Increases in Mobile Advertising, Survey Finds [MediaPost]
28% of brands surveyed are considering implementing SMS or MMS campaigns within the next year, and 71% of brands said they will devote one-tenth of their marketing budgets to wireless within the next two years, according to European media research firm Vanson Bourne. Over half of respondents said they will devote 15% of their ad budgets to wireless advertising by at least 2012.
Google Buys Finnish Social Network [Itworld]
Google acquires Jaiku, a social network with similar features to microblogging service Twitter, which allows users to share their daily activities, as well as post pictures and questions. Jaiku also offers mobile services to users interested in sharing their availability status, location, and calendar items.
eBay Launches Social Networking Features [Wired]
eBay “Neighborhoods” allows users to join groups with other users interested in similar products, like coffee, Seinfeld, or iPhones. New features enable users to write product reviews, make comments, and add friends and photos.
Freeing the Avatars [NYT]
IBM and Second Life’s parent company are set to develop open standards that will allow avatars to roam freely between virtual communities, permitting users to create a digital alter-ego that can travel across the web.
MySpace Platform Set to Launch, Developers Claim [TechCrunch]
Following in Facebook’s footsteps, MySpace is set to launch its own third-party application platform next week, developers in contact with the social network say. Facebook already boasts over 5,500 third-party programs.
ESPN Set to Introduce Sports Widgets [MediaPost]
The sports company is set debut a new line of widgets that enable users to customize sports news and information on various devices. Sports fans will also be able to monitor real-time stats for players on their fantasy teams.
Video Search Company To Share Profits [NYT]
London-based Blinkx will give consumers the opportunity to make money off of the videos they embed on their blogs, social network sites or home pages if they agree to allow embedded advertising. This is similar to Revver.com, which does a 50/50 rev-share with people who post videos on its site, and includes its ads before and after the videos.
AT&T Spends Big for Wireless Licenses [WSJ]
The phone company agreed to pay $2.5 billion to obtain wireless licenses in the 700-magahertz frequency, which is most suitable for third-generation mobile services, including voice, data, video, and internet.
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