Youth-Targeted Virtual Worlds Encourage Toy Buying [MarketingVOX]
Toy manufacturers are following in the footsteps of virtual tween communities like Webkinz and Club Penguin by using interactive digital world perks to market physical toys.
File-Sharing Students Fight Copyright Constraints [New York Times]
Free Culture, a national organization sprouting up on college compuses, advocates loosening the restrictions of copyright law so that information—from software to music to research to art—can be freely shared.
There.com Lets CosmoGirl Go Virtual [Mediaweek]
Cosmogirl has partnered with There.com to launch an online world aimed at teens and twentysomethings. When the site debuts on Nov. 20th, users will be able to create avatars, socialize at virtual fashion shows and parties, and shop for avatar gear as well as real world clothing and accessories.
Sony Launches In-Game Ad Unit [Adweek]
By forming an in-game ad network, Sony hopes to leverage not only its games, but also its online and offline retail outlets as well as its movie studio. Next spring, the Japanese gaming giant will launch a free virtual world called Home, which will offer interactive advertising opportunities.
ESPN.com Inks Deals With College Sports Sites [Mediaweek]
ESPN.com is forming content-sharing and cross-promotional partnerships with InsideTheU.com and TheBigSpur.com, both college sports sites targeting a local student and alumni fan base.
Madonna (and the Internet) Disrupts Another Business [Wall Street Journal]
Madonna’s decision to leave Warner Music is yet another indicator of the Internet’s disruption of traditional content distribution models like record companies.
Black Kids: Wizard of Ahhhs EP [Pitchfork]
After getting major online buzz from Pitchfork, NME, and Coolhunting, Jacksonville-based band Black Kids will play on October 18th at CMJ in New York.
Happy 1st Anniversary YouTube and Google; Now Move Over a Bit [TechCrunch]
A year after Google’s $1.65 billion acquisition of YouTube, the video sharing site still dominates its competitors with 205,593,000 unique visitors every month but newer sites like blip.tv and Veoh outshine the behemoth with more professional quality features.
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