SNOCAP Cuts Staff, Goes Up for Sale [c|net]
The music-licensing site
Online Ad Spending to Skyrocket, Report Finds [Brandweek]
Online advertising will hit $61.3 billion—or 18% of marketing budgets—in 2012, up from $18.4 billion this year, according to a study by Forrester Research. High growth is expected in “emerging channels” like gaming, social networks, video, and searching features, while use of display and e-mail advertising are expected to decline.
Disney.com Goes Mobile [mocoNews]
Disney has started a mobile website, mDisney, that includes streaming video, games, photos, TV schedules, and other features. The free, ad-supported site can be accessed off the carrier portal at Disney.com or by sending “Disney” to a shortcode.
Verizon Adds Magazine Content [MediaPost]
The wireless company is teaming with publisher Hachette Filipacchi to provide mobile content from Elle, Elle Girl, Premiere, and Car & Driver.
Electronic Arts in Big Gaming Deal [WSJ]
Gaming giant EA will pay $860 million for its competitor VG Holdings as part of larger strategy to control the rights to more of its games instead of sharing revenue with movie studios and other partners.
New Hampshire Hopes Texts Draw Younger Tourists [Boston Globe]
NH’s tourism department is trying to attract younger tourists for its fall foliage season, debuting a weekly text-messaging service that highlights the most scenic routes to explore.
ABC Reformatting News for Web [NYT]
While NBC and CBS simply reformat their nightly news programs for the web, ABC’s afternoon webcast, “World News” is an entirely different program, including longer, more casual segments with content targeted for younger viewers.
TV Production Co. To Deliver Web Content [MediaWeek]
Endemol, the reality-TV production company behind “Deal or No Deal” and “Big Brother,” will provide content for Hewlett-Packard’s upcoming online video network, Next.TV
Omnicom Invests in Virtual Destination Developer [AdWeek]
Omnicom (our parent company) has made an undisclosed investment in Millions of Us, a developer that specializes in building destinations in virtual worlds like Second Life. Millions of Us has created virtual presences for companies such as Fox, Toyota, Pontiac, and Coca-Cola.
Google Earth, Now with Video [Reuters]
Google is letting users tag YouTube videos of destinations they visit with specific locations on Google Earth.
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