With Profits Down, Yahoo Announces New Strategy [BusinessWeek]
Yahoo CEO Jerry Yang has three goals to resurrect his company: transforming Yahoo from a content originator to a “starting point” destination, becoming a one-stop-shop for advertisers, and opening the site to third-party developers.
Coming Next Month: MySpace + Skype [AP]
MySpace will allow its members to incorporate Skype’s features in their profiles, giving them the option of free, one-click internet-calling.
Related: MySpace and Sony BMG announce a deal permitting the site’s members to add artist videos and music to their profiles. The partnership is MySpace’s first with a major record label. [IHT]
Chinese YouTube Courting Advertisers [AdAge]
Tudou, which controls 55% of China’s video-sharing market and attracts nearly 7 million unique users daily—the majority of whom are in the key 17-25 male demographic—is testing new ways to incorporate ads from Coca-Cola, MTV, and others.
New Sports Site For Kids, by Kids [MediaPost]
ESPN teams up with Kellogg’s Frosted Flakes in launching “Earn Your Stripes,” an ESPN.com portal featuring sports articles written by kids, as well as healthy eating and fitness tips.
Disney Promotes Movie with Online Treasure Hunt [MediaPost]
Disney announces “The World’s Biggest Treasure Hunt,” a 10-week online gaming contest aimed at generating buzz for its upcoming film, “National Treasure: Book of Secrets.”
Related: Disney will spend another $1.1 billion on its six-year-old California Adventure theme park [WSJ]
Networks Get Data on Skipped Commercials [WSJ]
Almost 1/5 of audiences for TV’s top primetime shows skip commercials, with the highest percentage among those who DVR their programs, Nielson reports. CBS’s “Survivor: China”, one of the networks top-rated shows, saw 19.3% of its audience fast-forward through ads.
Firm Sells Personal Data to Help Target Online Ads [WSJ]
Acxiom is joining the online “behavioral targeting” bandwagon, working with its web partners to track and categorize individual online consumer activity and sell that information to marketers.
Verizon & AAA Launch Mobile Travel Features [FierceMobileContent]
In yesterday’s news we reported on the popularity of LBS and navigation services. Now it looks like Verizon has joined AAA, the travel company, in launching a new mobile application with features including visual and audible directions, hotel and restaurant information, and one-click access to roadside assistance.
0 responses so far ↓
There are no comments yet...Kick things off by filling out the form below.
Leave a Comment