Facebook Set to Introduce Major Ad Play [Advertising Age]
The social network has an enormous database of people’s demographics, relationships, likes and dislikes, and it may be using them to create a killer monetization app. Taking their current behavioral targeting one step further, Facebook is likely going to announce plans for “SocialAds,” a service that uses social relationships to target users both on and off the site.
MySpace in Deal to Let Users Play On-line Games [Reuters]
MySpace Games, which is expected to launch in 2008, will allow users to choose from hundreds of games and add them to their profile pages. MySpace is seeking to capitalize on the rapidly expanding group of “casual gamers” who look to online games for a quick distraction.
Marketers Explore New Virtual Worlds [Wall Street Journal]
As Second Life hype dies down, marketers expand to other virtual worlds. Online environments targeting kids and tweens, such as Webkinz and Club Penguin, have garnered the most unique U.S. visitors.
News Magnate Baits Beijing By Pairing Politics and Sex [Wall Street Journal]
Hong Kong newspaper publisher Jeremy Lai agitates for press and political freedom in China by coupling antigovernment investigative reports with raunchy features such as strip club reviews.
Apple Cuts Price on DRM-Free Music to 99 Cents [PC World]
Apple drops the price of DRM-free iTunes from $1.29 to $0.99, closer to the price of Amazon.com DRM-free music. DRM-free downloads can be listened to on any type of digital music player.
Meet Your Neighbors, but Just Not in Person [New York Times]
Lifeat.com introduces a localized online social networking model for apartment buildings and housing developments. These communities create password-protected websites for their residents, who can log on to build profiles connect with their neighbors.
NBC Pulls YouTube Clips ahead of Hulu Launch [Financial Times]
In preparation for the launch of its own online video-sharing destination Hulu, NBC Universal has closed its channel on YouTube and removed its clips from the site.
Counting More Than Clicks [Wall Street Journal]
As web advertising matures, marketers discover that measuring page views is not enough to gauge the effectiveness of their online efforts. They are looking for more detailed feedback, like how many clicks actually translate to purchases.
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