Nike Keeps Edge, and Profits, by Tapping Influencers [WSJ]
Nike Chief Mark Parker is traveling the world to stay ahead of the latest art and pop cultural trends, teaming with niche, non-sports icons like L.A. tattoo artist Mr. Cartoon to broaden his company’s traditional image. It’s all part of Parker’s plan to reach mainstream consumers through what he calls the “influencers of influencers”—and double Nike’s revenue in the process.
Related: Nike keeps its sports roots close to heart, however, buying Umbro [WSJ]
Related on Next Great Thing: NGT’s Sphere of Influence model
Glaxo Views Online as Key to Diet Pill Success [WSJ]
Glaxo, the drug company, is using online support groups to keep customers on their weight-loss plans—and buying Alli, the new diet medication. The company is targeting key bloggers and expanding its online counseling program, My Alli Plan, which already boasts 200,000 pound-shedding members.
Nissan Jumps on the Videogame Bandwagon [WSJ]
Nissan debuts the new version of its GT-R sports coupe with a “viral” campaign—including videogames, YouTube videos, and a comic-book series—that aims to attract young, impassioned car enthusiasts.
Related on Next Great Thing: Automakers Gamin’ in the Fast Lane
Advergaming on the Rise [Center for Media Research]
In-game advertising is becoming a big business, with revenues topping $2 billion by 2012, according to a report by Parks Associates. With over 120 million Americans playing video or computer games, marketers see opportunities not only in reaching audiences, but leaving lasting impressions: Nielsen Entertainment says average brand familiarity increases 64% when consumers play advergames.
Realted on Next Great Thing: In Game Ads: Growing, Growing…
Radiohead Leaves Major Labels Out—For Good [NYT]
British rock band Radiohead, which shocked the music industry earlier this month through its unprecedented pay-what-you-choose digital album release, will independently release that album in stores.
Related on Next Great Thing: Artists Create New Music Revenue Models
Going.com’s Facebook App Takes Brand Offline? [Going.com]
Going.com, the company behind the 5-million member Facebook application “Naughty Gifts” is sponsoring naught Halloween parties in NYC and Chicago, with prizes including trips to party with celebrity gossiper Perez Hilton.
Facebook Investment Deal Imminent [NYPost]
Google and Microsoft are reportedly fighting for a 5-10% stake in Facebook, which analysts value between $750 million and $1.5 billion. An announcement is expected within the next day or two.
Related: Facebook to unveil ad platform Nov. 6 [AdAge]
Related: Facebook surging past MySpace in Australia [Sydney Morning Herald]
College Online Broadcasting Network Makes Primetime TVNewser]
When Stefan Holt, a junior at Pepperdine University (and son of NBC anchor Lester Holt), filed a report on the California wildfires for ThePalestra.com, an online college network of on-campus reporters, he probably didn’t think it would end up on Fox News Channel. Thanks to this popular crowdsourcing site, many undergrads are making news–literally.
Related: Anyone can contribute to mainstream coverage: CNN’s iReport; Fox News’ uReport; MSNBC’s First Person
Sony Joins with Verizon to Stream TV Shows [Mediapost]
Sony Pictures will make 4-6 minute clips of classic 70s shows like “Charlie’s Angels” available to Verizon V-Cast customers.
Google Enters TV Ad Tracking Business [NYT]
Google will team with Nielsen, the TV audience tracker, in helping to provide marketers with more detailed information on the numbers—and background—of people watching their ads.
In-Text Ad Service Zeros in On Consumers [MediaPost]
Companies like Chevrolet and Nortel have signed up for ContentLink Local, a new in-text ad feature enabling advertisers to target online consumers by geographic location, including state, city, area code, or DMA.
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