Microsoft Bets on Facebook Stake and Web Ad Boom [Wall Street Journal]
Microsoft has acquired a 1.6% stake in Facebook for $240 million, valuing the startup at $15 billion. Beating out Google as an investor, Microsoft’s high valuation of Facebook reflects expectations for an online advertising boom and renewed optimism in Silicon Valley.
When Work Becomes a Game [BBC News]
Major corporations have noted their employees’ growing ease in virtual worlds, due to experience with video games, and are considering creating virtual environments where workers can meet, mix, and exchange information.
Mobile Video Audience Grew To 8 Million: MMetrics [MediaPost]
Mobile market research indicates that the U.S. mobile video audience has grown over one-third from last year to 8 million. Clocking in at 6.8 million viewers, viral clips prove the most popular.
Gmail Delivers a Knockout Punch: IMAP Changes the “Freemail” Game [Ars Technica]
Gmail is the first introduce free IMAP access for webmail. IMAP will synch the Gmail server with multiple interfaces like webmail from work or iPhone, so messages that are read or moved through external programs will appear that way on all devices checking the account.
Search proves good route for CPG marketers [BizReport]
Since consumers flock to the internet to do product research, search engine marketing can boost offline sales of consumer goods. Just listen to this Comscore study.
Virgin Mobile USA intros content-sharing program [RCR Wireless News]
Virgin Mobile USA launches Studio V, a mobile content community where users can create and share ringtones and wallpapers. Content generators will earn 10 cents of Virgin Mobile credit for each download of their creations.
Google Prepping Big Brand Marketing Dashboard [MediaPost]
Google is developing a marketing analytics platform that will integrate data from advertisers’ search, display, and offline marketing efforts.
Sartorialist in Hong Kong and Beijing [The Sartorialist]
Street fashion photographer Scott Schuman is in Hong Kong and Beijing this week. Drop in on his popular blog to catch Asia’s latest style trends.
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