Wireless Firms Target Texters in New Lines [Wall Street Journal]
Wireless carriers are marketing new advanced mobile devices, such as AT&T’s Duo and T-Mobile’s Shadow, to young customers already accustomed to mobile email and texting.
YouTube Available Again in China [Yahoo! News]
Two weeks after it was blocked by internet regulators, Youtube becomes available again in China. Youtube’s blocking may have been tied to the Communist Party Congress, an important meeting of the Chinese Communist Party, or the launch of Youtube’s Taiwan site.
Bebo falls into ‘Gap’ with Endemol [The Hollywood Reporter]
Bebo is becoming a virtual interactive TV network. First Kate Modern, then Sofia’s Diary, now they will release a weekly web video series with Endemol called “The Gap Year” about six Bebo users as they travel around the world. Viewers will be able to interact with it through blogs, polls, maps, and other features on the cast’s profile pages.
Pat Sajak Invests In Whyville [MediaPost]
“Wheel of Fortune” host Pat Sajak is giving tween virutal worlds a spin by has becoming a shareholder and strategic partner in Numedeon, owner of Whyville.
ChicksDigGames.com: For Girl Gamers [PSFK]
Female gamers can be marginalized by the male-dominated gaming community. ChicksDigGames.com hopes to bring them together and introduce the gaming industry to what women want.
How Netlog Leaps Language Barriers [Wall Street Journal]
Online social networking ventures have struggled to capture the European market, which includes 320 million internet users who speak more than a dozen languages. Netlog, a Belgian SNS with over 28 million users, has developed an internal translation system that allows the 13 versions of its site to appear in multiple languages.
Google and Friends to Gang Up on Facebook [New York Times]
Google’s OpenSocial platform will link Facebook’s social networking competitors together by allowing software developers to write applications that can be used across all the participating networks. LinkedIn, Hi5, Friendster, and Ning are among the sites that have signed.
NBC Invests In Mobile Media Company 4INFO [MediaPost]
NBC will develop interactive text-message advertising through mobile company 4INFO.
Starbucks, PepsiCo Bring ‘Subopera’ to Shanghai [Wall Street Journal]
This month, a full-length feature film will play in Shanghai’s subways. Running in short segments across 40 weekdays, this subway soap opera is a branded entertainment venture by Starbucks and Pepsi. It will introduce Starbucks frappuccinos (bottled and distributed by Pepsi) to Shanghai’s over 2.2 million subway riders.
Previously in NGT News: Pepsi, BermanBraun in Online Marketing Deal
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