Social Network Ads: Too Close, Too Personal? [Adweek]
Facebook will generate a targeted advertising model that shows ads to users on and off the site based on their profiles, social network, and their friends’ activity history. Users may find find this type of data mining intrusive and decide to demand an opt-out privacy control.
Striking And Searching [MediaPost]
The Writers’ Guild strike will cause entertainment marketers to promote more aggressively online.
Ron Paul Raises More Than $4 Million in One Day [New York Times]
Republican candidate Ron Paul garnered significant online campaign contributions with a subtle homage to British rebel Guy Fawkes and “V for Vendetta”.
5 Newspaper Giants in Talks about Online Ad Network [Chicago Tribune]
Gannett Co., Tribune Co., Hearst Corp., Media News Group and Cox Newspapers may band together to form a joint online ad network that could offer “one-stop shopping” for advertisers.
Alibaba Shares Nearly Triple in Debut [New York Times]
Shares of Alibaba.com, China’s top e-commerce firm, tripled in value in its opening day of trading on the Hong Kong Stock Exchange. At day’s end, the Alibaba’s market value was $25.7 billion, making it the second richest internet company in Asia.
Apple Tablet PC is real, says Asus [Cnet]
Asus, Apple’s manufacturer, confirms rumors of a tablet PC in development.
Dr Pepper Intros Advergame For The IPhone [MediaPost]
Next spring, Dr Pepper will debut Matchcaps, the first branded game for Apple iPhone. Accessed through the Safari Internet browser, Matchcaps will not be disrupted by iPhone software updates.
Microsoft Giving Away Business Search Tools [Cnet]
Microsoft hopes to boost its web search profile by giving away a new product called Microsoft Search Server 2008 Express, which enables workers to see a collection of search results spanning databases, internal computer systems, and the Internet.
Analyzing Google’s “Android” [Washington Post]
Google’s new Android mobile platform will revolutionize cell phones by introducing open-source software, but without prototype phones to test or software to investigate, many questions remain unanswered.
Mobile Users Want Internet, Maps, And Local Search [MediaPost]
44.7% of cell phone users will consider improved Internet capability an important factor in their next phone purchase. Mobile Web access to maps and search capabilities will become increasingly common as people upgrade to unlimited data plans and next-generation Internet enabled devices.
The Ten Most Addictive Online Flash Games Ever Made [Cnet]
Cnet highlights the online games that keep your eyes glued and your fingers flying.
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