Facebook Rolls Out Behavioral-Ad System [WSJ]
Facebook Ads will allow marketers to target their messages to users most likely to buy their products, and receive detailed information about who views their ads and what they’re saying about the company. The initiative will also allow companies such as Coca-Cola and eBay to setup profile pages. Facebook users who make purchases or write reviews on participating sites will be asked if they want to share that information with online friends via Facebook Newsfeed.
Related: iLike vs. Facebook: The Battle for the Music Artist [TechCrunch]
Your Ad Here: Web Surprise Hits ’08 Race [NYT]
A Mitt Romney ad on Gay.com? A Giuliani ad on the liberal blog, DailyKos? While presidential candidates recognize the power of the internet to raise money—Republican Ron Paul picked up $4 million on Monday after advertising on a libertarian website—their strategists, and the web ads sales outlets they use, are still learning how to properly target political messages online.
Yahoo C.E.O. Defends Company in China Case [AP via NYT]
Yahoo chief Jerry Yang apologized for his company’s cooperation with the Chinese government in helping to identify a pro-democracy Chinese journalist, who was jailed for 10 years after writing anti-government online postings. Members of the House Foreign Relations Committee berated Yang and demanded that he openly apologize to the journalist’s mother during the hearing.
Related: Congress Calls for Hearing on GoogleClick Deal [MediaPost]
Google Maps Find Their Way To Gas Stations [LATimes via Techcrunch]
Google teams up with a gas pump maker to integrate Google Maps services at 3,500 stations nationwide, allowing drivers to browse through local landmarks and restaurants and then print directions while filling up their tanks (Click here for pics).
Related: Google’s In-Game Advertising System Coming Soon[Mashable]
Microsoft Lifting the Lid on Windows Live [MediaPost]
Microsoft is set to promote its finalized version of Windows Live, its free suite of services that includes Hotmail, messaging, photo galleries, the Spaces social network, and more. The company says that 60% of Live users are aged 18-34 years old, and can easily be reached by advertisers through Live’s IM, e-mail, social networking, mobile, and gaming offerings.
Whole Foods Bars Executives From Web Forums [WSJ]
Reacting to the uproar over messages posted by its chief executive, the natural-foods giant amends the company’s code of business conduct, restricting top executives and managers from commenting on the company, its competitors, or its vendors in third-party forums.
Electronic Arts to Shut Chicago Studio [WSJ]
Citing budget cuts, EA closes its Chicago studio, which was responsible for developing the Fight Night and Def Jam fighting games, as well as titles based on Marvel comic characters.
Meez Announces AOL Partnership [Mashable]
Meez, the avatar site, joins AOL to allow AIM users to customize avatars for use in their chat conversations.
Sony Ericsson Plans Music Store [WSJ]
Mobile-phone maker Sony Ericsson debuts plans for a new Internet and mobile music service, a significant upgrade from its current PlayNow offering.
Prince Sites Face Legal Threats [BBC]
The music star threatens to sue fan-run websites unless they remove his image covers and lyrics, as well as pictures of him in concert. At a recent concert in London, fans were banned from taking pictures of the singer on their cameras or mobile phones.
Joost Partners with Meebo [Read/WriteWeb]
Joost introduces meebo’s chat functions on its site, allowing users to chat with their friends via MSN, Yahoo Messenger, AIM, etc. while watching professional TV content.
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