Most Consumers Grabbed ‘In Rainbows’ for Free [Advertising Age]
Sixty-two percent of consumers downloaded Radiohead’s “In Rainbows” without paying, with the album generating an average of $2.26 per download. While that may seem like a meager yield for the new music revenue model, the marketing buzz generated by the name-your-price experiment was priceless.
As They Say in France: What’s This? [New York Times]
Target’s model-less fashion show draws a perplexed response. Most found the holographic spectacle awkwardly clinical and overtly commercial, but that hasn’t stopped the media onslaught. Read our take on the event.
Another Step for a Remade AOL [New York Times]
AOL has made a fourth major online advertising acquisition, Quigo, for $350 million. Quigo has experience selling contextual ads, small, sponsored links that run alongside related content.
Related: AOL Pains Counter Other Gains at Time Warner [Wall Street Journal]
Vodafone Signs up to Nokia’s Mobile Internet Services [Guardian Unlimited]
Nokia’s Ovi platform, which includes games, music, maps, and social networking, will be available on Vodafone handsets next year.
TiVo Serves Up Portrait of the Ad-Zappers [Wall Street Journal]
TiVo unveils “Powerwatch,” a ratings data report about the viewing habits of subscribers. Marketers can then gain insight into the demographics that are skipping ads respond accordingly.
Multiply Big In The Philippines, Lands Ad Deal [Tech Crunch]
Multiply, a social media aggregator with 7 million registered users, has signed a multi-year ad deal with ABS-CBN, a major television network in the Phillipines. It allows users to collect and share music, photos, and blog posts from various social networks.
New York Boy Creates Website to Track Down Missed Connection [Wired]
Brooklynite Patrick Moberg created a website to track down his missed connection mystery girl, and with the help of Vimeo and the blogosphere, the site went viral. Wired suspects a potential guerilla advertising scheme, since Moberg is a Vimeo employee.
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