Sprint Nextel, Clearwire Drop Plans for Joint WiMax Network[WSJ]
The scrapped WiMax agreement is a major setback for both mobile carriers, and for companies like Intel and Motorola backing the wireless broadband technology.
Facebook’s Strategy: More than Ads [Fortune via CNNMoney]
Facebook’s new ad system centers on word-of-mouth marketing and the idea that consumers are more likely to buy products recommended by friends than by strangers or ads. Related: Are Facebook’s Social Ads Illegal? [NYT]
Second Life for ‘Quarterlife’ Due to Writers Strike? [Hollywood Reporter]
Scrambling to fill its spring schedule in light of the continued writers’ strike, NBC is attempting to acquire “Quarterlife”, the first MySpaceTV drama, just days before its online debut.
Google Expanding Ad Empire To Computer Games [AFP via Yahoo]
The online media giant acknowledges plans to sell in-game advertising, but declines to confirm rumors that it will enter the market this year. Related: Weather.com Launches Forecast Football [MediaWeek]
Sears Enlists Yahoo for Holiday Campaign [MediaPost]
Yahoo will debut a Sears-branded social space, “Where Wishes Begin,” where users can vote on gift ideas and use Yahoo Answers to solve gift-giving dilemmas.
iPhone Goes on Sale in Europe [AP via NYT]
The iPhone makes it’s European debut today in Britain and Germany. Apple hopes to sell 10 million iPhones next year, when it adds Asia to the device’s roster.
AT&T Offers Pandora Music Service [mocoNews]
The mobile carrier will offer Pandora’s music and personalized radio stations to its customers for $8.99/month.
IAC Gets Beyond HSN With Fake-News Site [WSJ]
236.com will satirize people in the news through humorous articles, videos, and pictures (i.e. fake commercials for “Swift Kids for Truth”). IAC, which also oversees CollegeHumor.com, has hired writers for “The Daily Show” and “The Simpsons” to contribute.
IBM Study Quantifies Ad-Spend Shift [AdWeek]
Nearly 30% of ad revenue will shift from traditional to online media in the next five years, according to a study by IBM. 2/3 of the industry executives polled said they expect 20% of today’s ad revenue to shift from media with rates based on impressions to those tied to actions, such as click-throughs on ads.
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