Mobile Web: So Close Yet So Far [New York Times]
Surfing the web through a cell phone is often a slow and ugly experience and WAP never brought the revolution it was supposed to. However, open carrier networks and advanced software (mobile widgets!!!) should solve many problems within the next 5 years.
NBC Universal to Offer Interactive Ads via TiVo [New York Times]
NBC has decided to purchase advertising products and ratings info from TiVo, which will report the commercial skipping statistics of its viewers.
Google’s Cheaper-than-coal Target [BBC]
Google is going green, planning to invest hundreds of thousands of dollars in research and development towards finding a renewable energy resource.
Google Plans Service to Store Users’ Data [Wall Street Journal]
Google is creating a system that sounds a lot like box.net, offering free online file storage.
Universal’s CEO Once Called iPod Users Thieves. Now He’s Giving Songs Away. [Wired]
Universal is adapting to digital by signing licensing deals with YouTube and Yahoo, selling high quality ring tones, offering subscription-based mobile music, and selling DRM-free downloads through Amazon, Best Buy, and Wal-Mart.
Clear Channel Partners with Qwikker for Bluetooth Marketing [RCR Wireless]
Building on its outdoor display ads, Clearchannel will use Qwikker technology to send Bluetooth messages to passerbys in airports, malls and other well-trafficked locations. Upon receiving the text, consumers can opt in for more advertising and promotional content.
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