Nielsen to Be Video Cop [WSJ]
Ratings giant Nielsen unveils Digital Media Manager, a new service that will enable big media companies like NBC Universal and NewsCorp to better control their video content online (much like established services Audible Magic, Vobile and BayTSP). Videos uploaded onto sites subscribing to Nielsen’s offering will be screened against copyrighted content, and either be allowed to load, posted with ads, or rejected, according to media companies’ rules.
You Will Control 25% of Entertainment by 2012 [MobileCrunch
A quarter of all entertainment will be user-generated content by 2012, according to a 17-country, 900 million customer study conducted by Nokia. “The trends we are seeing show us that people will have a genuine desire not only to create and share their own content, but also to remix it, mash it up and pass it on within their peer groups - a form of collaborative social media,” said Mark Selby, Nokia’s VP for Multimedia.
As Eyeballs, Dollars Converge, Mobile Marketing Will Explode [AdAge]
In 2008, the mobile industry will become 1) more personable as the number of handset applications increase; 2) more effective at enhancing subscriber experiences at concerts, etc. through messages sent before, during, and after an event; 3) more visible as an estimated 89% of companies advertise via mobile; 4) more consumer-oriented through targeted 1:1 relationships; 5) more saturated with extra ad revenue as companies strive to make the most of this growing medium.
Nokia, Universal Music Enter Download Pact [WSJ]
The wireless handset maker unveils “Comes with Music,” a free trial service allowing Nokia’s high-end phone customers to download unlimited music tracks from Universal Music for a year after purchasing their handset. Problem is DRM: the tracks can’t be plays on iTunes or iPods.
TSA Greenlights Paperless Boarding Passes [CBS News]
TSA and Continental announce that the airline will become the first American carrier to test a new system for paperless boarding passes. Passengers will now be allowed to receive passes through text message, and TSA agents will be able to scan ticket barcodes on those handsets as fliers pass through security. Passengers in Germany, Spain, Japan, and China have used the technology for years, but American interest arose after an international transportation organization approved a global ticketless standard in October.
Dr Pepper Goes Viral for Flavor Intro [AdWeek]
Viral video advertising in action: Dr Pepper enlisted production company True Entertainment to create an online music-video ad, entitled “Cherry Chocolate Rain”, starring web sensation Tay Zonday. Within 24 hours of its release Thursday, the three-minute video had attracted 300,000 hits; 5 days later, over 1 million.
MySpace to Showcase Music and Sell Performance Videos [NYT]
The social networking site announces a new program called Transmissions, which invites artists to choose a studio and perform their music, and then sell videos of their work through the site.
A Year Later: Chat on AIM through GMail [NYT]
Google’s $1 billion investment in AOL is finally paying off: GMail users will now be able to access their AIM buddies on GChat and visa versa.
Advertising.com Launches Ad Program For Social Networking Site Applications [MediaPost]
The advertising site will enable Facebook application developers to reap profits from their creations by tapping its ad network.
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