Google One-Ups Yahoo In Japan [TechCrunch]
Google will become the default search and email provider for Japan’s DoCoMo mobile customers.
Best of Ads, Worst of Ads [Wall Street Journal]
Wall Street Journal lists the best and worst of this year’s ads. Guerilla marketing and viral video may be the new buzzwords, but the success of a campaign still hinges on content.
Study: Ads in Online Shows Work Better than Ads on TV [Ars Technica]
A Simmons study shows that internet video watchers are 47% more engaged by advertising than their TV-watching counterparts.
Can NBC Do for ‘Quarterlife’ What YouTube Could Not? [New York Times]
Quarterlife’s most popular episodes have drawn little over 100,000 video views, but few are willing to give up on made-for-web shows. Quarterlife creators have found that the key to popularity lies in prominent links on highly trafficked multimedia sites like YouTube and MySpace and word-of-mouth marketing. FrantleMedia and other production companies have web pilots in the works.
Apple to Offer Fox Movie Rentals Digitally [Wall Street Journal]
Apple and Twentieth Century Fox will partner to offer digital movie rentals through iTunes. Fox is the first studio to offer digital downloads that can be played for a limited time.
Shifting Coupons, From Clip and Save to Point and Click [New York Times]
Marketers are trying to shift consumers from paper coupons to digital discounts. Valassis Communications will create a coupon portal for its client brands, which include Eggo and Dr Pepper. The company hopes that shoppers will come for the coupons and stay for online features like product reviews and a searchable recipe database.
Warner Offers DRM-Free Music on Amazon [Associated Press]
Previously reluctant to sell online music, Warner Music has agreed to offer DRM-free songs through Amazon’s MP3 download service.
Blogging’s a Low-Cost, High Return Marketing Tool [New York Times]
Blogging offers entrepeneurs a low-cost method for building brand awareness and legitimacy. Blogging is particularly effective for businesses tied to particular lifestyles (moms, pet-owners) or social initiatives (planting trees, preventing famine).
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