Mobile Music Revenues to Surge, Juniper Research Finds [Marketwire]
Global mobile music revenues will skyrocket from $8.9 billion in 2007 to nearly $17.6 billion in 2012, according to Juniper Research. The firm also predicts that mobile subscriptions offering unlimited music downloads on a rental basis will overcome demand for paid-for original recordings.
Related: Universal Music Group Partners With SendMe Mobile [MediaPost]
Multicultural Players Make Social Networks, Mobile Their Priorities [AdAge]
38% of multicultural advertisers use mobile marketing, compared to just 28% of general market advertisers, according to a survey by the Association of National Advertisers. Marketers targeting the Hispanic and African-American communities are also making social networks a priority, adding Spanish-language pages and creating campaigns through sites like BlackPlanet.
Related: BET To Create Web-based Advertising Network [Multichannel]
ESPN and MobiTV Partner to Launch ESPN Mobile TV [WorldScreen]
The sports network teams up with MobiTV, a mobile entertainment provider, to launch at 24/7 channel exclusively for mobile. ESPN Mobile TV will air a mix of live simulcast sports events, breaking sports news, etc., as well as mobile-exclusive shows like ESPN ReSet, ScoreCenter and Fantasy Football Now.
Related: More football fans hit ESPN’s mobile site than its PC pages [RCR News]
T-Mobile And Current TV Partner For Promotion [MediaPost]
The companies partner again, challenging viewers of the UGC-backed cable TV network to create ads for the wireless carrier’s new Sidekick LX handset.
Online Rise of Cheemos and Rudettes [Guardian]
MySpace has six types of users—including “mindies”, “cheemos”‘, “slash/slash kids” and “rudettes”—who use the social network for a variety of purposes, everything from creating and identifying new music genres to developing personal businesses, according to “MySpace 08: People. Content. Culture,” a study by Future Laboratory.
China’s Youku Approaches YouTube Territory [MediaPost]
Youku.com, the top video sharing site in China just one year after launching, announced that it passed the 100 million daily video views mark, a feat achieved by YouTube in October 2006. With 12 million daily users, Youku is on its way to becoming the “YouTube of China”, according to this article.
Related: China Limits Providers of Internet Video [Boston.com]
Online Video Attracts Six Out of Ten Internet Users Weekly [MediaPost]
According to a report from Horowitz Associates, six out of ten high speed Internet users watch/download online video content at least once a week and 86% do so on a monthly basis, compared to 45% and 71%, respectively, in the 2006 study. News and user-generated, non-professional content are the most often viewed genres, followed by movie previews/trailers, music videos, and previews/segments of TV shows.
Related: Deloitte: Nearly Half Of U.S. Consumers Frequently Create, Post Content Online [MediaPost]
What’s a Widget Worth? [BusinessWeek]
comScore announces plans to begin tracking the number of users accessing widgets on websites and social networks like Facebook, a move that could significantly help developers in their efforts to attract advertisers. Nearly 586 million unique online users viewed a piece of widget software in November 2007, according to market research firm.
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